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Fitbit

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Google appears to be reworking Fitbit into a new screenless "Fitbit Air" device alongside a renamed Google Health app and Premium plan. The launch is drawing mixed reactions because of missing legacy Fitbit features, AI coach issues, and continued sales of older trackers like the Sense 2 and Versa 4.

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Neutral Sentiment
3 Sources · 13 signals
Last updated · next ~14:00
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Key Takeaway Google has launched a $99 screenless Fitbit Air while replacing the Fitbit app with Google Health, but some familiar Fitbit features are being left behind.
AI summary · grounded in cited sources
Sources9to5Google9to5GoogleView all sources →
new tracker launch app rebrand feature removals AI coach issues
Neutral 47/100
Themes
feature removals
+3 adjacent themes
new tracker launchapp rebrandAI coach issues
AI Brief

Google has launched a $99 screenless Fitbit Air while replacing the Fitbit app with Google Health, but some familiar Fitbit features are being left behind.

Google appears to be reworking Fitbit into a new screenless "Fitbit Air" device alongside a renamed Google Health app and Premium plan. The launch is drawing mixed reactions because of missing legacy Fitbit features, AI coach issues, and continued sales of older trackers like the Sense 2 and Versa 4.

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Live Wire

Top 2 signals · Google has launched a $99 screenless Fitbit Air while
Android Authority · 2d ago
Google is hitting pause on the Fitbit app’s social features
9to5Google · 5d ago
Google Health kills the Fitbit we knew, but maybe that’s not a bad thing

Broader Fitbit coverage

Other Fitbit activity — not part of the “Google has launched a $99 screenless Fitbit Air while” story
Tom's Guide · 3h ago
Garmin's screenless fitness tracker just leaked and, if this price is accurate, the Fitbit Air won't be worried
9to5Google · 21h ago
Google’s Fitbit Air is super comfortable, but its AI coach is already hallucinating
Android Authority · 1d ago
Garmin’s rumored Fitbit Air competitor may have a seriously wild price tag
9to5Google · 5d ago
Fitbit Air has status light & double-tap gesture, gets Whoop size comparison

Briefing Findings · Google has launched a $99 screenless Fitbit Air while

Story-specific findings extracted from this briefing's coverage. Fast Facts in the sidebar holds the canonical reference data (CEO, founded, ticker).

App replacement Google Health replaces Fitbit app
Missing features Badges and sleep animals won’t be available

What to Watch

  • Track the Google Health rollout for which Fitbit features stay or disappear next. 9to5Google

What Changed

Source-backed brief 4 articles across 3 publications · brief is source backed Show all sources
9to5Google · 2 articles
Android Authority · 1 article
Tom's Guide · 1 article
Broader Fitbit coverage · not part of the Google has launched a $99 screenless Fitbit Air while story
9to5Google · 1 article
Android Authority · 1 article

Latest from across the web

External coverage we have crawled and indexed for this topic.

View all 9 signals →
neowin.net

Google rebrands Fitbit Premium and Health Coach as it launches new Fitbit Air

It's finally here. Weeks after teasing a screenless fitness band, Google has introduced its answer to the likes of Whoop: the Fitbit Air.

2d ago David Uzondu
techradar.com

I found Whoop's ‘set-and-forget’ fitness tracker super useful, but too expensive — so how does Google's new screenless challenger, the Fitbit Air, compare?

Comparing price, features and more

2d ago Matt Evans
9to5google.com

Google's Fitbit Air is super comfortable, but its AI coach is already hallucinating

Google's minimalist Fitbit Air is off to a comfy start as a Whoop competitor, but its AI toolset is already proving problematic.

21h ago Will Sattelberg

What each outlet is saying

Source-by-source view of what publications and communities are surfacing right now.

9to5Google 6 articles

Tracking: Google’s Fitbit Air is super comfortable, but its AI coach is already hallucinating / Fitbit Air has status light & double-tap gesture, gets Whoop size comparison

Google’s Fitbit Air is super comfortable, but its AI coach is already hallucinating Fitbit Air has status light & double-tap gesture, gets Whoop size comparison
+4 more Google Health kills the Fitbit we knew, but maybe that’s not a bad thing Deals: Fitbit Air pre-order offers, Pixel 10 Pro/XL up to $500 off, Legion Go 2 Windows handheld $482 off, more These Fitbit features won’t be available in the Google Health app: Badges, sleep animals, more Google will still sell you the Fitbit Sense 2 or Versa 4 after launching ‘Air’
Discovery

People also ask

Common questions on Fitbit, surfaced from across the indexed web.

When will the Fitbit Air be released? 

The Fitbit Air launched Thursday for $100 at Google.com and in the Google Store app, hitting brick-and-mortar stores on May 26. Accessory bands start at $35.

Fitbit Air Preorder: Here's How You Can Put a $100 Fitbit on Your Wrist on Release Day
How much is the Fitbit Air? 

At $99, the band is just the ticket to get you in the door. Accessory bands start at $35. Google Health Premium will run you $10 a month or $100 a year when you purchase an annual subscription. Three months of Google Health Premium are included with purchase, after which the subscription automatically renews at $10 a month.

Fitbit Air Preorder: Here's How You Can Put a $100 Fitbit on Your Wrist on Release Day
What’s all this Premium fitness going to cost you?

As you’d expect, Premium means “paid,” and just like Fitbit Premium before it, Google Health Premium requires an ongoing subscription. In order to access the personalized training and extended feature set, users will have to pay $9.99 a month, or $99 annually. That’s up from the $79.99 Fitbit Premium has been charging, so a lot of eyes will be on Google to see whether or not all this new functionality is worth the value. On the plus side, Google Health Premium will be a free perk to users on Google AI Pro and Ultra plans.

Fitbit is now Google Health — and it's not just a simple rebrand
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