Xbox

Xbox CEO Asha Sharma said the business is "not particularly healthy" and that Microsoft is starting with one to two "signature exclusives" such as Gears of War: E-Day and Clockwork Revolution. She said Xbox has to balance its role as both a publisher and a platform, and that more exclusives could follow if the business improves. tweaktown.com Xbox CEO admits Xbox 'isn't healthy' and exclusive titles hinge on brand success TweakTown News Gaming TL;DR: Xbox CEO Asha Sharma acknowledged the Xbox business is currently unhealthy and plans to introduce signature exclusive games like Gears of… tweaktown.com standard-tier 2026-06-10 View full article → wccftech.com Xbox CEO Ties Future Exclusives to Business Health, Signaling a Possible Return to Multiplatform if Sales Slip Xbox Chief Executive Officer Asha Sharma is certainly making a lot of public appearances in her first few months on the job. A few days… wccftech.com standard-tier 2026-06-10 View full article → windowscentral.com "Our business isn't particularly healthy": Xbox says exclusives are part of the solution Unless you've been living under a rock for the past week, you'll know that after weeks of anticipation and pleading from fans, Xbox CEO Asha… windowscentral.com standard-tier 2026-06-10 View full article → gamesindustry.biz Xbox CEO outlines strategy to prioritise cost-efficiency and exclusive titles over premium hardware Xbox CEO Asha Sharma says the industry should prioritise reducing hardware production costs rather than focusing solely on developing the "most premium, high-performance consoles". Speaking… gamesindustry.biz standard-tier 2026-06-10 View full article →

That exclusivity reset appears to be unsettling in some corners of the company’s relationship with PlayStation. One report says Gears of War: E-Day may originally have been planned for PlayStation 5, and that Microsoft also considered showing a Halo title at a recent PlayStation State of Play before changing course. kitguru.net Microsoft backed away from PlayStation on multiple fronts according to insiders - KitGuru Microsoft backed away from PlayStation on multiple fronts according to insiders Mustafa Mahmoud 6 hours ago Console , Featured Tech News , Software & Gaming… kitguru.net standard-tier 2026-06-10 View full article →

At the same time, Xbox is reworking its next console strategy around affordability. Sharma said the industry is in a hardware crisis because memory and storage costs are surging, and Microsoft is exploring different cost structures, business models, and distribution options for Project Helix so more people can participate in the console market. theverge.com Xbox exploring ‘radically different’ console business models The RAMageddon crisis has got Microsoft rethinking its Xbox console hardware business. Xbox CEO Asha Sharma and Xbox strategy chief Matthew Ball have both revealed… theverge.com high-tier 2026-06-10 View full article → videogameschronicle.com Xbox is exploring ‘radically different business models’ to make its next console affordable | VGC Xbox CEO Asha Sharma has suggested the platform holder is looking at ways to make its next console, codenamed Helix, more affordable, amid an ongoing… videogameschronicle.com standard-tier 2026-06-10 View full article → tweaktown.com Xbox is rethinking its Project Helix strategy as memory prices continue to soar TweakTown News Gaming TL;DR: Xbox is reevaluating its Project Helix console-PC hybrid due to rising memory and storage costs, aiming to keep it affordable and… tweaktown.com standard-tier 2026-06-10 View full article → kotaku.com Xbox Getting Creative About Next-Gen Consoles To Deal With Cost Asha Sharma Project Helix Xbox By Ethan Gach Published June 10, 2026 | Comments ( 30 ) We didn’t get a glimpse of Project Helix… kotaku.com standard-tier 2026-06-10 View full article → gamesindustry.biz Xbox CEO outlines strategy to prioritise cost-efficiency and exclusive titles over premium hardware Xbox CEO Asha Sharma says the industry should prioritise reducing hardware production costs rather than focusing solely on developing the "most premium, high-performance consoles". Speaking… gamesindustry.biz standard-tier 2026-06-10 View full article →