Apple A20 Pro

The iPhone 18 Pro isn’t expected to be a major update compared to the iPhone 17 Pro. Some of the highlights of iPhone 18 Pro rumors include: A20 Pro processor: better performance and efficiency Upgraded Main camera: variable aperture support, giving users more control over the depth of field of images New colors: light blue, silver, and dark cherry Design changes: smaller Dynamic Island for both phones; iPhone 18 Pro Max will be thicker and heavier New connectivity technology: C2 modem, maybe with 5G via satellite Of course, Apple likely has more planned for the iPhone 18 Pro than what’s b

Most recently, analyst Jeff Pu reported that Apple will increase iPhone 18 Pro prices by between $250 and $300. If that is correct, here’s what it means: iPhone 18 Pro starting price: Between $1,349 and $1,399 (up from $1,099) iPhone 18 Pro Max starting price: Between $1,449 and $1,499 (up from $1,199) The Wall Street Journal conducted an analysis in partnership with research firm TechInsights and came to a similar conclusion, predicting a starting price of at least $1,299, but likely closer to $1,399. While Apple doesn’t report the gross profit margins on individual products, the TechInsight

The question now becomes whether or not Apple will raise prices on its next-generation iPhone models. According to TrendForce, Apple will most likely sacrifice part of its gross margin to soften price increases for the iPhone 18 lineup, similar to Apple's strategy for its recent MacBook launches. Even if correct, it doesn't necessarily mean that launch prices will be identical next round. After all, Apple already issued sweeping price increases to its hardware, including the budget-focused MacBook Neo that spiked somewhat of price war (or bang-for-buck war) with Windows PCs in the $599 segment

The iPhone Air has reportedly sold worse than Apple expected. The Information reported in November that Apple had indefinitely delayed the release of a second-generation model due to those lower-than-expected sales. Apple reportedly “notified engineers and suppliers that they were taking the next iPhone Air off the schedule without providing a new release date.” Shortly thereafter, however, The Information updated its reporting to say Apple wasn’t canceling the iPhone Air 2 altogether and that one is still very much in the works.