‘We are focused on making the platform more engaging, more personalized, and more central to how fans experience our brands’: Disney+ could be merged into one big ‘super app’ to push the brand’s theme parks — and could ring alarm bells for the future of the streaming service
… In short, D’Amaro wants to upgrade the Disney+ user experience to encompass not just one or two areas of the brand, but everything that it has to offer across its divisions. “As we look to build Disney+ beyond a premium streaming video service, we are focused on making the platform more engaging, m… …
