Hasbro CEO Explains Why Brand Avoids Live-Service Game Model
Hasbro CEO Chris Cocks recently discussed the company’s nearly $1 billion investment in its video game business over the past decade. …
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Hasbro
Hasbro, Inc. is an American toy and board game company that also produces and publishes games and entertainment brands.
Hasbro CEO thinks the video game industry needs to "think about things differently"
Hasbro CEO, Chris Cocks, believes the video game industry needs to "think about things differently." Asked by The Verge for his thoughts on how to "fix" the games industry, Cocks said that while the business of making games is still growing, it's "not growing, like, double-digits," suggesting there… …
Hasbro CEO hints at new Magic 'digital iterations' and changes for Arena
… Based on comments from Hasbro CEO Chris Cocks during a May 20 earnings call , the company is keenly aware of this — and is in the process of developing new “digital iterations” of Magic . …
Hasbro CEO Is Bullish on Exodus, Says Someone Will Figure Out How to Use AI to Make Games Better
… Read all comments on Hasbro CEO Is Bullish on Exodus, Says Someone Will Figure Out How to Use AI to Make Games Better
Hasbro CEO, A Mass Effect Fan, Believes Exodus Fills A Gap That Series Left Behind
… Several prominent BioWare veterans, including lead writer Drew Karpyshyn, are hard at work on Hasbro's 2027 epic, and all signs are pointing to "Mass Effect spiritual successor." Hasbro's CEO, Chris Cocks, doesn't exactly lose corporate stock points for saying nice things about upcoming products un… …
Hasbro CEO Chris Cocks on AI, KPop Demon Hunters, and Harry Potter
… Okay: Chris Cocks, CEO of Hasbro. Here we go. This interview has been lightly edited for length and clarity. Chris Cocks, you are the CEO of Hasbro. …
The Mass Effect-like Exodus 'is effectively D&D in space,' Hasbro CEO says
… In a new interview with The Game Business , though, Hasbro CEO Chris Cocks described it somewhat differently. …
Hasbro Is Betting On Fewer, Bigger Video Games After $56 Million Write-Down
… "Over the last several quarters, we have reviewed our portfolio and updated our plans for Hasbro's digital future," Hasbro CEO Chris Cocks said to shareholders. …
Hasbro Spent 1 Billion on Games While Avoiding Live Service and Mobile Titles
… Hasbro Is Focusing on "Core" Games In an interview with The Game Business , Hasbro CEO Chris Cocks shares some interesting details about Hasbro's operations. …
Hasbro records $56m write-down and cancels "several games" scheduled for 2028 and beyond
… In a presentation to shareholders, Hasbro CEO Chris Cocks revealed the company had "reviewed its portfolio and updated its plans for Hasbro’s digital future." "That work included canceling several games scheduled for release in 2028 and beyond and recording a $56 million non-cash write-down this qu… …