Nintendo announced the Switch 2's price will increase in the US, Canada, Europe, and Japan It will now cost $499.99, effective from September 1, 2026 All Switch hardware prices will increase in Japan, including Nintendo Switch Online subscriptions Nintendo has held strong amid the memory crisis, su… …
… Speaking to Eurogamer , Harding-Rolls, while reacting to the price increases this morning, said, " The supply chain shock of the elongated increase in memory and storage prices – both essential for console hardware – means that there is some inevitability to the PlayStation hardware price increases… …
… Nintendo also raised the price of the aging original Switch console for the first time last year. These now-routine price increases are a marked change from a decades-long period where game consoles routinely and quickly dropped in price in the years after their launch. …
… As reported on Reuters' Japanese site hat tip to VGC , Nintendo hopes the price increase will secure profitability "at the same level as the previous fiscal year", but of course, that might be challenging if hardware sales slow down. …
… Speculating on the potential of a price increase from around 29:47 , Sean believes that "there’s things that they can and seem to be doing to try and mitigate that, but I also look at this move on on software as, if I’m reading it correctly, a way to make a hardware price increase a little bit more… …
… "The supply chain shock of the elongated increase in memory and storage prices – both essential for console hardware – means that there is some inevitability to the PlayStation hardware price increases announced by Sony today. …
… Between the Nintendo Switch and Switch 2, Nintendo reported hardware sales of 23 million units for the same period. The Switch 2 price increase has been expected since January 2026, thanks to rising DRAM and BOM costs across the board . …
The PS5 price hike led to an unusually successful period of console sales. Yet, despite this temporary lift, Sony expects hardware revenue to dwindle as 2026 continues. The Nintendo Switch 2 price increase has also caused panic buying in some regions.
… In Europe, the price on My Nintendo Store will move from €469.99 to €499.99. The price increases are also affecting Nintendo Switch Online in Japan. Beginning July 1, 2026, subscription prices for the service will go up across nearly every plan. …
… Even if hardware is loss-leading, it’s a pricing trajectory that’s usually win-win for manufacturers and customers alike. Production and component costs will typically have dropped over that half-decade, allowing companies to drop the retail price, often alongside slimmed-down hardware revisions. …
