… "With three key tailwinds – high-quality self-publishing capabilities, a sales maximization strategy, and a proven IP fanbase – we are confident the next title will deliver meaningfully improved results compared to its predecessor," the studio added. …
… The delayed strategy worked out here for Sony and Shift Up as Stellar Blade found renewed interest on PC. The same can’t be said for other PS5-console exclusives. In fact, Sony is seemingly shifting away from PC releases entirely as they just haven’t been selling well enough. …
… The PlayStation maker is yet to confirm or deny this, and the report even noted that Sony's strategy is "constantly shifting," meaning this may end up proving untrue. …
… According to NateTheHate2 on X , Sony made the decision in 2025 to shift its release strategy, with the result of launching fewer first-party single-player games on PC. …
Sony reportedly won’t release its major single-player PlayStation games on PC anymore. According to Bloomberg’s Jason Schreier, Hermen Hulst, who heads up PlayStation’s studios business, informed employees in a town hall on Monday about the change in strategy. …
… But, historically, Sony is a consumer electronics manufacturer, and putting devices in boxes and selling them remains at the core of its strategy. …
… Source s Sony Xperia ⟨ Previous article Lowest price yet: Punishing strategy classic drops to 74 cents on Steam Next article With a power of 10,000 suns, jets emitted by a black hole were measured for the first time ⟩ Related Articles Alex Alderson - Senior Tech Writer - 14851 articles published on… …
… While the first Stellar Blade was developed by Shift Up, it was published by Sony and originally launched as a PlayStation 5 exclusive before coming to PC around a year later. …
… While the title will obviously launch on PS5, developer Shift Up has grown to the point where it does not need Sony to publish the game anymore. …
… It's a smart strategy, especially when the sales of physical games are trending downward overall. The shift also appears to be working, based on the most recent numbers shared by Sony. …
