Tracked topic
… Mountain Dew had Dew University in EA Sports College Football 26, a “fully playable team experience” complete with “a custom stadium, mascot, and reward ecosystem”. “Players come to EA’s games and live experiences every day to play, watch, create and connect,” EA chief experiences officer David Tin… …
… More recently, EA Electronic Arts has announced EA Advertising, which it says will allow brands to "tap into the power of play," and access views from "some of the most invested gaming communities online." The idea is that brands can partner with EA to include ads in the gaming giant's games withou… …
… Or, as EA puts it, "in-game integrations, creative partnerships, and scalable advertising capabilities". Across all platforms, EA's games reach more than 120 million players per month, it claims, making it the perfect candidate to offer widescale adverts. …
… Though EA Advertising has a heavy focus on EA's sports franchises, Madden NFL, EA College Football, and EA Sports FC and not college basketball, RIP , there's no reason EA couldn't start putting ads and sponsored challenges in its other, non-sports titles. …
… "Designed To Enhance, Not Disrupt" Is The Statement From EA In the official statement on the EA website , David Tinson, Chief Experiences Officer at Electronic Arts, had this to say: "With EA Advertising, we’re helping brands become part of those moments in ways that are relevant and built for play… …
… Bryant Francis , Senior Editor , GameDeveloper.com June 15, 2026 2 Min Read Image via EA Electronic Arts EA is charging headlong into the world of in-game advertising with a new ad platform called...well, EA Advertising . …
If you've been dreading the seemingly inevitable arrival of advertisements for real-world businesses and products within video games like I have, than I've got some bad news for you: Electronic Arts EA just took a massive step forward in that department with the creation of EA Advertising, a new di… …
… EA Advertising, as it's called, is a new platform that EA says advertisers can use to reach EA's network of 120 million monthly players. …
… With the sheer number of players who buy sports games like Madden NFL, EA Sports FC, EA Sports College Football, and EA Sports NHL every year, there are a whole lot of eyes on potential ads. “EA Advertising is expanding EA’s ecosystem by enabling brands to integrate directly into gameplay through d… …
