US Video Game Spending Just Had One Of Its Worst Julys Ever
… New physical software sales also hit an all-time July low of $85 million--since tracking began in 1995 by Circana--and hardware sales dropped to their lowest July level since 2020. …
… New physical software sales also hit an all-time July low of $85 million--since tracking began in 1995 by Circana--and hardware sales dropped to their lowest July level since 2020. …
… Mario Kart World - ^ — Digital sales data obtained directly from publishers. — Digital sales data based on Circana’s forecast. ^ — Both publisher data and forecast estimates are included. …
… NBA 2K26^ ↑3 ^ — Digital sales data is provided directly by publishers. — Digital sales data is based on Circana’s forecast. ^ — Both publisher data and forecast estimates are considered. …
… " This new balance of actual point of sale data and projected sales is therefore the best compromise, unless something shifts and companies start sharing all actual sales data. …
… Circana is now sharing projected top ten best-selling game reports with us. That means it’s using actual known digital and physical sales wherever possible, but in cases like Nintendo’s where some or all digital sales data isn’t available, it’s including projected digital sales in its reporting. …
Starfield soared to the top of the US sales charts for the week ending 11th April according to Circana , with 95% of its full-price sales coming courtesy of the new PS5 version. …
… Circana data shows the Switch 2 led both unit and dollar sales in March and year-to-date 2026, followed by PlayStation 5, which saw a 3% year-on-year sales increase. Switch 2 unit sales are 12% higher than the original Switch in its first 10 months. …
… Source: Circana Retail Tracking Service — Mat Piscatella @matpiscatella.bsky.social 2026-07-20T17:37:40.577Z Reposting the US physical software sales trend for folks wanting more context. Circana tracks the Americas, other firms track other regions. …
PlayStation 5 and Xbox Series X|S saw a significant drop in unit sales in May, according to new data from Circana. May's US Video Game Market Notes from Circana Senior Director Mat Piscatella detailed this slump, even as the month otherwise saw a 38% year-over-year increase in hardware spending. …
… Circana now lists the projected Top 10 best-selling games each month instead of the Top 20. Data marked with a ^ includes actual sales figures from publishers who are part of the Digital Leader Panel. Titles marked with an include some projected digital sales. …