…thoughts about Sony's current pivot away from live service games and double-down into more substantive games. "Jim Ryan brought with him a major change in strategy, shifting from focusing on…
…Recommended Videos As spotted by Game Observer , Sony seems to be refreshing its online presence, shifting from a lenient stance towards the PC platform to one that promotes exclusivity first and foremost…
…her to make a shift in terms of how the brand thinks about exclusivity as it tries to consolidate its core audience. I just wish that strategy was a little more consistent…
Microsoft hired an analyst with an influential video game blog to fix Xbox Matthew Ball is the new chief strategy officer for Xbox ahead of Project Helix. By Jessica Conditt Updated: May…
Between 2020 and 2025 , Sony pursued a substantial strategic shift: releasing its prized PlayStation exclusives on PC , albeit often with a significant delay, to maximize profit and reach a new audience. Here…
…It is unclear if Sony also has a similar strategy on the table. This comes after Xbox CEO Asha Sharma spoke quite candidly about Xbox not being in a healthy spot and…
…You could argue that a misguided product strategy has cost Sony vital opportunities to grow its market in this generation; across the industry overall, the GaaS detour did not merely waste money…
…He's criticized the industry's pivot to live service—which has proven a terrible tactical shift for Sony—and the continued reliance that major publishers and platform holders have on blockbusters…
…Both Sony and Microsoft used their showcases as a way to confirm they’re refocusing on tried-and-true strategies like exclusive games and single-player blockbusters. Meanwhile, every publisher in existence…
…Related Story PS6 Launch Timing Remains Undecided as Memory Shortages Persist; Sony Also Books $800M Bungie Impairment Loss While recording positive growth in this first quarter of 2026, the component shortages and…