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Why is Fox buying Roku?

Fox‘s reasons for acquiring Roku are largely about scale. Roku is the most popular streaming platform in the United States, and it‘s in 100 million homes worldwide. The company makes most of its money not from selling smart TVs and streaming players, but from getting those users to watch ads and pay for more subscriptions. Accordingly, Fox wants to use Roku‘s reach to scale up its own advertising business and to help grow its subscription services. Translation: Big companies embiggening.Fox Corporation If you’re a Roku user, you can expect a couple things to happen as a result: In the same way

Looking for Roku alternatives because of Fox? Here’s the reality