Roku

Historically, subscribers haven't necessarily thought of Roku as its own brand identity the way they do streaming platforms such as Netflix, HBO Max, etc. In fact, Roku is mainly seen as the device to access ​​​​​​these streamers. As such, Roku has always been seen as a neutral entity in terms of streaming content accessibility. However, now that Fox is about to own Roku, there's the question of whether the platform will prioritize Fox Corporation content, including Tubi, over these other streamers. With so many households owning Roku-powered smart TVs, this gives Netflix et al. yet another di

Fox‘s reasons for acquiring Roku are largely about scale. Roku is the most popular streaming platform in the United States, and it‘s in 100 million homes worldwide. The company makes most of its money not from selling smart TVs and streaming players, but from getting those users to watch ads and pay for more subscriptions. Accordingly, Fox wants to use Roku‘s reach to scale up its own advertising business and to help grow its subscription services. Translation: Big companies embiggening.Fox Corporation If you’re a Roku user, you can expect a couple things to happen as a result: In the same way

To recap, with this Fox and Roku deal, we'll likely lose the Roku Channel. We probably won't lose Roku's hardware lineup. Some tweaks might be made, but Roku streaming devices and Roku TVs are surely why Fox bought the company in the first place. But then, there's Howdy. This is a budget streaming service that gives you 10,000+ hours of shows and movies without ads. It costs $2.99 a month, and it's fairly new. Roku's CEO, Anthony Wood, has been positive about the service in earnings calls, but we don't have any hard data on how it's performing in terms of revenue or user growth. I've used Howd

Jared Newman / Foundry I’m not fully against using marketplaces like Roku Premium Subscriptions or Amazon Prime Video Channels, but they have to provide clear value beyond what you’d get by signing up for a service directly. Some examples of where that applies: Free trials: Many marketplace subscriptions come with one-week trials, even as their standalone counterparts have dropped them. Grabbing a trial can be a slick way to watch a specific series or sporting event for free. Exclusive discounts: Amazon, for instance, is currently offering a year of Starz for $24, which is $12 less than the s