Stellar Blade

"Wanna be in LOVE" Feat. Evie was released on the official Shift Up YouTube channel late last week and has already amassed millions of viewers and plenty of justified criticism. The top comment is a pitch perfect distillation of how everyone feels about it as they simply ask: “Are we deadass?” In a gaming landscape where AI datacenters are rapidly increasing the price of hardware and accelerating the effects of climate change, the last thing we want is for a talented studio like Shift Up to waste valuable resources on a crappy music video. CEO Kim Hyung Tae defended its release when a fan aske

One of the most appreciated trailers during this weekend’s Summer Game Fest broadcast was Stellar Blade: Blood Rain. This all-new reveal had fans chomping at the bit, expanding on a universe that first turned heads with the opening game in 2024. Of course, a lot of the buzz around Stellar Blade came from the existence of the game’s shapely, attractive, and not-afraid-to-flaunt-it main character, known simply as Eve. Shift Up wasted no time in creating dozens of hyper-revealing outfits for Eve, adding a photomode and allowing players to run wild with Eve’s character model. It landed the team in

One line that fascinated me in the earnings report was: “This will allow us to lead marketing strategies that fully reflect the distinctive identity of the Stellar Blade IP, and we expect to communicate the unique appeal of its universe to players more directly and effectively.” This implies that under the stewardship of Sony there were perhaps parts of the Stellar Blade identity that hadn’t reached their full potential, or perhaps the marketing put forth by Sony is far from how Shift Up would have gone about sharing its world, characters, and gameplay. It raises an interesting question regard