Microsoft hired an analyst with an influential video game blog to fix Xbox - Engadget
Microsoft hired an analyst with an influential video game blog to fix Xbox Matthew Ball is the new chief strategy officer for Xbox ahead of Project Helix. …
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Xbox charts a new course: These are its four priorities for the future
… The new strategy has so far been met with considerable skepticism on Reddit . Many users see the four priorities as little more than corporate buzzwords and doubt that such ambitious goals can be achieved given the recent layoffs and Xbox's track record. …
New Xbox Boss Issues Warning
… This corporate message marks a new chapter for Microsoft's massive gaming arm as leadership tries to reshape how players view the brand. These corporate updates usually mean big changes are coming to the wider Xbox network. …
Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative
… However, that strategy, marked later by the infamous "Everything is an Xbox" campaign, faced a lot of internal pushback and failed to reverse years of declining hardware revenue. …
Call Of Duty 2026 Might Not Launch On Xbox Game Pass
… PlayStation doesn't launch its flagship first-party titles day and date on PS Plus, reporting that its "strategy of bringing games in when they're 12, 18 months old or older" is "working really well across the platform." If so, it would make sense for Xbox to reevaluate its strategy of day-and-date… …
"Discord isn't going anywhere": Why did Xbox, PlayStation, and Steam all quietly surrender their social strategies?
… People were already organizing communities there, and over time, even developers followed that same trend, creating official servers to share updates and gather feedback, which only reinforced Discord’s position as the default. …
XBOX Strengthens Executive Team With Two New Hires
… Ball is joining the team as the Chief Strategy Officer. …
Xbox announces plans to lay off 3,200 staff and divest five studios
… Xbox corporate VP of Product Services Dave McCarthey, who had been in the role for eight years, has left the business and Helen Chiang, who previously oversaw Minecraft, has been put into the newly created role of Xbox COO. …
The Internet Reacts To Xbox Going All Caps For Some Reason
… You May Also Like Microsoft Agrees To Pay $250 Million To Settle Activision Blizzard Acquisition Lawsuit A Swedish pension fund had sued over claims the deal was undervalued By Ethan Gach Published May 22, 2026 Xbox’s New Head Of Strategy Says Console Gaming Is ‘Important, Durable, And Still Growin…
Facts About Microsoft - Stories
… 26, 1986 Microsoft moves to corporate campus in Redmond, Washington March 13, 1986 Microsoft stock goes public Aug. …