Microsoft gives up on Xbox Copilot AI
… Sharma took over from former Microsoft Gaming CEO Phil Spencer in February and has already made some big changes, including scrapping the Microsoft Gaming brand and cutting the price of Xbox Game Pass. …
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3 sources covering this — show 2 more
Newly-appointed CEO Asha Sharma is sunsetting Xbox's wildly unpopular AI tool, Copilot, which was designed to be a gaming sidekick
… Sharma noted the company had recently announced a wave of promotions within Xbox, along with "new voices" to push the company forward. …
As its 'we can change' campaign continues, Microsoft unveils a new Xbox logo, and it's an intentional blast from the past
… One of Sharma's first steps was to scrap last year's controversial 'This is an Xbox' marketing campaign which sought to specifically reposition the brand away from its console origins. …
Copilot AI Will No Longer Be Supported On Xbox, Says Asha Sharma
… She did away with the 'This is an Xbox' campaign that nobody liked, and also made some cosmetic changes to the branding to bring it back in line with the classic green . Game Pass also saw a few changes to improve its appeal to customers, and it looks like more changes are underway. …
Xbox announces hire of veteran analyst Matthew Ball as chief strategy officer, and AI and Amazon veteran as CTO
Xbox CEO Asha Sharma has made further changes to the brand's leadership team , appointing industry analyst Matthew Ball as chief strategy officer and Scott Van Vliet as chief technology officer. …
Gears Of War: E-Day Sponsorship Kickstarts September Release Speculation
… The future of Xbox is unclear, but the console brand is determined to make a comeback. …
Xbox expands leadership team with major hires
… The news follows a number of new hires and promotions earlier in the month, including Jason Ronald taking leadership over Xbox’s upcoming Project Helix console. “These changes are about strengthening our foundation by creating more clarity and improving execution,” Sharma said in an email to staff.… …
Xbox's New CEO Punts Copilot AI on Console as Microsoft Reworks Gaming Strategy
… The fact that Sharma reached out and invited him to talk about Xbox will go a long way to making the community believe in her efforts to restore the brand. …