“Players are frustrated” — Microsoft Gaming has rebranded back to Xbox and promised to adjust its strategy | Game World Observer
… To regain trust, the gaming division has decided to revamp its business strategy. …
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Top stories
Xbox makes more leadership changes, hiring analyst who said games were losing the attention battle with gambling, crypto and porn as chief strategy officer
1w agoMore leadership changes at Xbox fills new Chief Strategy and Technology Officer roles
1w agoXbox announces hire of veteran analyst Matthew Ball as chief strategy officer, and AI and Amazon veteran as CTO
1w agoXbox hires game industry analyst Matthew Ball to lead strategy
1w agoXbox CEO Asha Sharma kills Copilot for Gaming — overhauls leadership with CoreAI veterans
… Two senior Xbox executives are departing. …
2 sources covering this — show 1 more
Xbox expands leadership team with major hires
… The news follows a number of new hires and promotions earlier in the month, including Jason Ronald taking leadership over Xbox’s upcoming Project Helix console. “These changes are about strengthening our foundation by creating more clarity and improving execution,” Sharma said in an email to staff.… …
Microsoft ends Copilot AI on Xbox to help 'get the business back on track,' as new CEO simultaneously welcomes AI executives into the fold
… Talking about "removing repetitive work" and "ship ping impact quickly," whatever that means, certainly has a whiff of the ol' AI will save us , but it's not uncommon for executives taking new roles to bring people they're familiar with along with them—and that's doubly true in cases where the prev… …
Xbox hires analyst who predicted GTA 6 may cost $100 to lead gaming strategy
TweakTown News Gaming TL;DR: Microsoft hired analyst Matthew Ball to guide Xbox strategy amid major changes, including the upcoming Project Helix console supporting PC and console games with third-party storefronts. …
Call Of Duty 2026 Might Not Launch On Xbox Game Pass
… PlayStation doesn't launch its flagship first-party titles day and date on PS Plus, reporting that its "strategy of bringing games in when they're 12, 18 months old or older" is "working really well across the platform." If so, it would make sense for Xbox to reevaluate its strategy of day-and-date… …
New Xbox CEO Dumps 'Microsoft Gaming' Branding
… Together, executives describe this change as a fresh start for how Xbox works across consoles, PCs, mobile devices, and cloud services. …
Xbox Taps Your Favorite Gaming Chart Guy To Save Its Console
… Asha Sharma announced that the venture capital analyst is joining her executive leadership team, with a focus on revitalizing Xbox’s hardware fortunes on the eve of Project Helix’s next-gen rollout . “Matthew has been partnering with us on strategy since day 10 and will officially start this month,… …
Don't expect Saros or Marvel's Wolverine on PC, as Sony reportedly confirms it's ditching single-player PC games
… As Bloomberg noted in its original report: "Some executives at PlayStation may not be thrilled at the prospect of one of the company's flagship games like God of War running on the next Xbox console." Sony's apparent change in PC strategy will presumably affect Marvel's Wolverine, due for release 1… …