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EA is nuking Battlefield Hardline on consoles - Engadget

… The Steam version has a peak concurrent player count of 41 so far this year. It's hardly uncommon for a publisher to end online services for games with declining player bases, but it's an issue that's come into greater focus over the last few years thanks in part to the Stop Killing Games movement. …

Mar 23, 2026 · Kris Holt

EA laid off staffers across Battlefield studios to 'better align' its teams - Engadget

EA laid off staffers across Battlefield studios to 'better align' its teams The layoffs follow the successful release of Battlefield 6 and strong sales records in October. …

Mar 9, 2026 · Jackson Chen

EA Sports FC 26 leads June's new Xbox Game Pass lineup

… EA Sports FC 26 , EA's latest soccer game, leads a lineup that also includes a Call of Duty misfire and more. EA Sports FC 26 features over 20,000 licensed players from over 750 national teams and clubs. …

Jun 16, 2026 · Austin Manchester

"Designed To Enhance, Not Disrupt": It Could Cost You As Little As $100,000 To Advertise In An EA Game

… "Designed To Enhance, Not Disrupt" Is The Statement From EA In the official statement on the EA website , David Tinson, Chief Experiences Officer at Electronic Arts, had this to say: "With EA Advertising, we’re helping brands become part of those moments in ways that are relevant and built for play… …

Jun 15, 2026 · Harry Alston

EA Launches EA Advertising, Claims Ads Will "Enhance, Not Disrupt, the Player Experience"

… " Though EA has started with games in the EA Sports division, it's important to note that EA does not rule out any title, meaning the door is at least open for games from the EA Entertainment division to start including in-game ads. …

Jun 15, 2026 · David Carcasole

EA boasts record year thanks to Battlefield 6 and EA Sports FC

Business News EA boasts record year thanks to Battlefield 6 and EA Sports FC EA is touting net bookings of $8 billion in FY26, a nine percent rise year-over-year. …

May 6, 2026 · Danielle Riendeau

EA unveils new platform to insert ads 'directly into gameplay'

… But games outside the EA Sports portfolio also appear to be pitched to brands as potential advertising beachheads. …

Jun 15, 2026 · Bryant Francis

2 sources covering this — show 1 more

EA rolls out Advertising platform to let companies market "directly into gameplay" gamesindustry.biz

Werbung in Videospielen: EA Advertising platziert Banner und Marken im Gameplay

EA öffnet Spiele für Werbekooperationen. Die neue Plattform „EA Advertising“ soll es Unternehmen erleichtern, ihre Produkte in Titeln des Publishers zu platzieren. Digitale und reale Promotion-Aktionen sollen auf Wunsch Hand in Hand gehen und natürlich integriert werden. …

Jun 15, 2026 · Max Doll

EA is hedging its bets on in-game ads, further blurring the line between games and reality

… With the sheer number of players who buy sports games like Madden NFL, EA Sports FC, EA Sports College Football, and EA Sports NHL every year, there are a whole lot of eyes on potential ads. “EA Advertising is expanding EA’s ecosystem by enabling brands to integrate directly into gameplay through d… …

Jun 15, 2026 · Gamers Group

Fußball: EA bringt neue und vermutlich mehr Werbung in Sportspielen - Golem.de

… Neues aus der Golem Karrierewelt öffnet im neuen Fenster Workshops und Weiterbildungen : Effiziente Containerverwaltung mit Kubernetes Karriere Ratgeber : TechRiders Summit – Europas Plattform für digitale Souveränität, IT Strategy & Execution Seminar : ISO 42001 Foundation KI-Beauftragter mit Zert… …

Jun 15, 2026 · Peter Steinlechner

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