Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
… Establishing and maintaining positive relationships with key stakeholders such as gaming community, influencers and the media. …
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Xbox officially kills console's AI chatbot in another big shakeup
… "Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers," Sharma said. …
"Discord isn't going anywhere": Why did Xbox, PlayStation, and Steam all quietly surrender their social strategies?
… Personally, I tend to be cautious when it comes to large corporations and how they operate, but the bigger point is that any decision Discord makes can affect everyone at once, whether that’s changes to monetization, new policies, or shifts in moderation. …
Microsoft gives up on Xbox Copilot AI
… Sharma, on X: Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers. …
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"We need to evolve" - Xbox CEO Asha Sharma shakes up video game division by bringing former AI leads into leadership roles
… We spend too much time inward instead of with the community, and we lack the depth we need in some of the fundamentals." What's interesting with these new Xbox staff are the past involvement many but not all of them have with AI projects at Microsoft. …
Xbox Axes Copilot on Consoles, Winds Down Copilot Mobile Development
… The full post by Sharma reads: Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers. …
Xbox's New CEO Punts Copilot AI on Console as Microsoft Reworks Gaming Strategy
… The fact that Sharma reached out and invited him to talk about Xbox will go a long way to making the community believe in her efforts to restore the brand. …
Xbox announces leadership changes as it stops development of Gaming Copilot for console
… In a post shared to social media , Sharma said: "Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers." To address these challenges, the company has promoted key leaders and brought in new talent to drive progress. …