One notable TV brand is dropping Google TV altogether
… Streaming and entertainment One notable TV brand is dropping Google TV altogether The alternative TV platform apparently offers up to 10 years of security updates. …
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EA launches in-game advertising platform for brands to "connect with audiences"
… Announced today as EA Advertising, the new platform is attempting to make it easier for brands to reach out for deals with the company and put their products inside titles like EA Sports FC, Madden, NHL, Skate, or The Sims. …
EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience
Electronic Arts has officially launched EA Advertising , a new platform that the company says will enable brands to more directly connect with players of its games - by integrating them "directly into gameplay". …
XBOX CEO Responds to Criticism Over Multi-Platform Mentions
… She says that the brand continues to assess its approach. Recently, XBOX CCO Matt Booty stated on the official XBOX podcast that the brand would continue to be transparent about which of its in-house projects would come to multiple platforms. …
Rivian is finally getting a long-requested feature — and no, it’s not CarPlay
… Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/260603 BRANDON-DELA-CRUZ MY27-CAPTAINS-CHAIRS 0087 FINAL.jpg?quality=90&strip=all Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/260603 BRANDON-DELA-CRUZ MY27-CAPTAINS-CHAIRS 0091 FINAL.jpg?quality=90&s… …
EA unveils new platform to insert ads 'directly into gameplay'
… The new business venture promises to "connect brands to highly-engaged audiences" that allows companies to purchase in-game ads that range from real-time in-game placement to custom in-game content that is "designed to enhance, not disrupt, the player experience." "In these interactive gameplay env… …
‘We are focused on making the platform more engaging, more personalized, and more central to how fans experience our brands’: Disney+ could be merged into one big ‘super app’ to push the brand’s theme parks — and could ring alarm bells for the future of the streaming service
… In short, D’Amaro wants to upgrade the Disney+ user experience to encompass not just one or two areas of the brand, but everything that it has to offer across its divisions. “As we look to build Disney+ beyond a premium streaming video service, we are focused on making the platform more engaging, m… …
Deltarune Chapter 5 Just Got a Brand-New Update for July 2026
… Fixed a softlock where you can clip through the floor after defeating certain platforming encounters. Fixed a softlock when using Rude Buster in the first phase of the platforming battle before the chapter boss. …
Xbox CCO Matt Booty confirms it will show off PS5 availability for games at the Xbox Games Showcase
… "I think we've got a good system going where we make it clear in Showcase." Saying "It reflects a decision to be deliberate in how we show up for the players who care most about this brand." while showing competitive platforms at your brand's Anniversary Showcase a week later does not line up to me… …
YouTube earns industry's first MRC accreditation for short-form video.
… With this update, YouTube is the first platform to earn MRC brand safety accreditation for short-form video. …