… Excluding Activision Blizzard King, over the past five years, we have spent over $20 billion on ongoing investments in our content, platform, and hardware subsidy, but our annual revenue has declined nearly half a billion during that time. …
… However, Sharma is quick to point out that this small win is far from a complete turnaround, stressing that there is still more work to be done. …
… Xbox reaffirms its commitment to console even as it plans to "get better" at PC, mobile While Microsoft and Xbox plan to explore other platforms, it says it needs to "shore up the platform we have," and vows it won't "move away" from consoles . …
… And in order to be a great publisher, you must have your games reach large audiences to play.” She continued, “At the same time, we’re increasingly becoming a platform. In order to be a platform, you must have exclusive content and services. …
… Those people that we asked to buy a console years ago, we still have an obligation to them to meet their expectations and to have them feel rewarded for which platform they chose. Many of them play across multiple platforms and that’s awesome. …
… I feel like the bare minimum expectation many had was for Xbox to really focus on their own platform at least for the time of the Showcase. https://t.co/KZYu8p8gR1 pic.twitter.com/zozeVBDnkf — Klobrille @klobrille May 29, 2026 “Xbox will continue to show competitive platform logos at upcoming Xbox … …
… It's been quite a turnaround from Sony. …
… The Gears of War: E-Day Direct will follow right after on these same platforms. …
… While the brand plans to carefully rethink its stance on platform exclusives, the upcoming summer games showcase on June 7 is expected to be a high point for fan morale. …
… After showcasing Senua, Ninja Theory's upcoming new game in the Hellblade franchise, Xbox announced it was closing down Ninja Theory just eight days after Senua was unveiled, marking a world record for the fastest turnaround time for a publisher unveiling an AAA title and then announcing the closur… …