… Lowering the price of Game Pass , canceling development of the Copilot AI project for consoles, adding Game Pass perks to Discord Nitro subscriptions and launching a fan feedback forum all stand out as early wins. …
… TOPICS Adam Hales Contributor LATEST ARTICLES 1 Microsoft plans to end SMS two-factor authentication, potentially setting the pace for a passwordless Windows 11 future: "SMS as MFA is horribly vulnerable on multiple fronts." 2 The Xbox Game Pass 'Stream Your Own Game' library grows again with nearl… …
… So far, that's included kicking off the introduction to next-gen Xbox with Project Helix , a refreshed sense of transparency between the players and the division's leadership on the platform's direction, and a price cut for Xbox Game Pass Ultimate , to name a few of what's been happening for the pl… …
… Since then, she has axed the "This is an Xbox" marketing campaign , cut Game Pass prices, rebranded Microsoft Gaming back to simply Xbox, and outlined a back-to-basics strategy focused on console and community. …
… This sparked major controversy , as the founders said the game was ready for release on Xbox Series X |S, Windows PC, and Xbox Game Pass , and fans believed the publisher was trying to dodge having to pay a $250 million bonus dependent on the underwater survival game launching last year. …
… Asha Sharma took over as the new CEO of Xbox in February and has already made some sweeping changes, such as removing Call of Duty from Xbox Game Pass, lowering the price of that subscription service, canceling plans for a Gaming Copilot AI assistant , and overhauling Xbox's leadership team . …
… In a report published by The Verge, it was confirmed that several leadership changes have happened at Xbox. In recent weeks, Asha Sharma has been making mad waves, taking steps to reduce the cost of Game Pass , drop the Microsoft Gaming branding, and push for more discussions around exclusivity. …
… Sharma has hinted at the memory cost problem and its impact on the upcoming Xbox Helix console , and it leaked internal memos spoken about how Game Pass had gotten too expensive for players. Love Eurogamer.net? …
… Since then, Sharma has spearheaded a rebrand , announced Xbox Project Helix , confirmed that the company is reevaluating exclusivity , and raised internal concerns over the price of Xbox Game Pass , slashing the price of Game Pass Ultimate just weeks later. …
… But this statement reads like a very self-aware reflection as much as PR speak for what the team is planning on doing moving forward, including calling the brand “a challenger” in the industry now, “and meeting this moment will require pace, energy, and a level of self-critique that should feel unc… …