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How do you announce a live service game in 2026?

The level of hostility that greeted Highguard was surprising. Announced during The Game Awards, the online shooter received a devastating backlash from players. It seemed undeserved. Its only real crime is that it was announced at the end of The Game Awards, which has historically been a spot reserved for more fan-favourite titles. In the end, Highguard didn’t prove strong enough to sustain an audience, and it closed down after a few weeks. But the whole story highlighted the negativity that exists towards these free-to-play live service games. “A lot of live service games need to go into thei

How do you announce a live service game in 2026? Plus, Nex Playground's global expansion
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