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What concern did Windows Central's Jez Corden raise about Project Helix and third‑party marketplaces?

Windows Central's Jez Corden warned that Microsoft may need to restrict Project Helix more than it initially planned to stop console owners from using Steam as their preferred marketplace instead of the Xbox Store. He suggested this potential restriction could be necessary to prevent third party storefronts from undermining Xbox's own marketplace. Answered

Xbox boss admits 200 million new players weren't enough to grow the business
eurogamer.net

Xbox needs to make a choice, says former PlayStation leader Shawn Layden: be a publisher or a platform, but you can't be both

… I know these people, I know what they're saying.' You have a shorthand in how you discuss things; you know where you're going because you've worked with them long enough." "So when Microsoft went on their buying spree in 2018, I was impressed, I guess" -Shawn Layden That's why it took Sony 20 years… …

Jul 10, 2026 · Feature by Robert Purchese Associate Editor