Xbox is preparing major layoffs next month as its turnaround plan takes shape
… Xbox CEO Asha Sharma recently went on record saying the business isn't healthy right now, and unfortunately, layoffs often become part of that reality. …
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Xbox's New Chief Strategy Officer Is Planning To 'Revive Storied Franchises'
Earlier this week, we covered the news that Xbox had hired a new executive to "strengthen the console side of the business" in the form of Matthew Ball, who has joined as Chief Strategy Officer. …
Xbox lost 'millions' of Game Pass subscribers after last year's massive price hike
… Matthew Ball, games industry analyst and newly-installed Xbox chief strategy officer, said during a Summer Game Fest interview with Game Business Live, reported by GameSpot , that Game Pass lost "millions" of subscribers over the months after the October 2025 price increase , which saw the top-end … …
Microsoft ends Copilot AI on Xbox to help 'get the business back on track,' as new CEO simultaneously welcomes AI executives into the fold
… This balance is important as we get the business back on track. …
Microsoft and Xbox may soon close several game studios, including Double Fine and Ninja Theory
… Reportedly, these upcoming closures and cuts are part of Microsoft's upcoming 100-day "Xbox reset," a major reorganization of Xbox as a business led by its new CEO Asha Sharma . Last week, Bloomberg reported that this turnaround would be accompanied by significant layoffs in July . …
Should Xbox CEOs have term limits? A wild week made me wonder.
… Xbox preparing major layoffs as part of its turnaround plan Xbox is reportedly planning significant layoffs next month alongside budget reductions across parts of the business. …
Xbox CEO Says Platforms Need Exclusives And Promises A Reset
… But I think these are incredible assets and we intend to continue to invest in them.” Platforms need exclusives Will changes to exclusivity be a part of “resetting the business?” It’s the one thing Xbox fans have wondered most about and the one big decision Sharma previously said she wasn’t going t… …
Can Xbox Be Fixed? New Exec Says Fans Need To Feel Rewarded
… He continued: She was not talking about the business. That’s part of it. She was talking about this specific business which I’m now helping her run, which is Xbox. …
Xbox CEO Says Company Needs To Be Making 'Hard Choices'
… Pulling money out of what’s not working and re-investing it in what is might sound like Business 101, but the devil is always in the details. …
Xbox used Ninja Theory's 'Senua' unveil at Xbox Games Showcase to market Ninja Theory, not the game
… After showcasing Senua, Ninja Theory's upcoming new game in the Hellblade franchise, Xbox announced it was closing down Ninja Theory just eight days after Senua was unveiled, marking a world record for the fastest turnaround time for a publisher unveiling an AAA title and then announcing the closur… …