"It didn't feel like Xbox" - Microsoft confirms new Xbox boss scrapped controversial This is an Xbox ad campaign as part of brand "reset"
…New Xbox CEO Asha Sharma has ended the controversial "This is an Xbox" campaign, stating it didn't represent the brand. The campaign, which emphasized cloud gaming over hardware sales, faced criticism…
… TOPICS Brendan Lowry Contributor, Gaming LATEST ARTICLES 1 One of Fallout 4's best and biggest new mods just came to Xbox thanks to Bethesda's storage increase update — it's basically a whole new DLC expansion 2 "Its developers need justice": Former Halo art director pushes for investigation into H…
… Even so, it's impressive how Asha Sharma has managed to win over so many people in such a short time, especially considering there was controversy around her AI background and lack of gaming experience when initially taking the job. …
… The mild controversy is related to single-player games where an AI may help a player solve a puzzle quicker than they otherwise would have and/or shamelessly steal information from existing guides online that may do the same thing. …
…One of Sharma's first steps was to scrap last year's controversial 'This is an Xbox' marketing campaign which sought to specifically reposition the brand away from its console origins. That…
…Back in April, they rolled back a controversial price hike for Xbox Game Pass , reducing the price of the top-tier Ultimate subscription to $22.99 from $29.99 — with the caveat…
…They have simply changed their X/Twitter handle to XBOX, following 65% of respondents on the controversial poll responding as such. This is the full extent of the change thus far, but…
…the controversial ad campaign , "This is an Xbox," and halted all console and mobile development for the Copilot AI assistant because these features simply didn't fit where the brand is heading…
…To celebrate, the studio showed off a brand new trailer for the Infestations update during the Xbox Games Showcase that primarily features a song themed after the patch coupled with a nifty…