… In May, the publisher revamped its Series X UI so that every element, from the boot up to the achievement badges, screamed Xbox in its branding. Two days later, Microsoft updated its internal branding from Xbox to XBOX. …
… All-in-all, it seems as though Microsoft have no plans to alter their current marketing in the wake of these ongoing rumours. …
… EasyMediumHardPermadeath 0 Points Medium 0 % Scratch to reveal Low reveal = bigger bonus 0 / 10 Results 0 High Score: 0 — More Games A major part of this turnaround plan involves fixing the brand's centerpiece Xbox Game Pass subscription service, which recently triggered a massive wave of fan backl… …
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… PlayStation used this backlash as a masterful marketing tactic at E3 2013, with executives Jim Ryan and Adam Boyes handing a physical version of a game between each other to showcase how used games could be played on PS4 in a now infamous clip . …
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… I’m told the ads were deeply unpopular inside of Xbox, and outside of the company, hardcore fans hated them too. “Asha retired ‘This is an Xbox’ because it didn’t feel like Xbox,” said an unnamed Microsoft spokesperson in a statement to Windows Central. “She is personally leading a reset of how we … …
… I could see, for example, Microsoft fully licensing out the Xbox brand to ASUS to build Xbox Helix for China, Taiwan, and other local markets. …
… Speaking of Copilot, Microsoft is also c hanging the recently added Copilot button in Office apps following the initial user backlash. …
… For over a quarter of a century, the Xbox brand has brought the gaming community a ton of unforgettable reveals, like consoles presented by WWE superstars, the return of underrated franchises, and the debut of brand-new IP that would go on to become modern classics. …