Xbox Taps Your Favorite Gaming Chart Guy To Save Its Console
…business? That’s the job he’s been tasked with as Xbox’s new chief strategy officer. Asha Sharma announced that the venture capital analyst is joining her executive leadership team, with…
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Top stories
Xbox exclusives is a risky bet, but this new strategy could make it work
1w agoXbox CEO Ties Future Exclusives to Business Health, Signaling a Possible Return to Multiplatform if Sales Slip
1w agoXbox CEO outlines strategy to prioritise cost-efficiency and exclusive titles over premium hardware
1w agoXbox Strategy Chief Admits Component Crisis Is Forcing a Total Rethink of Project Helix and the Console Model Itself
1w agoXbox hardware revenue drops 33% year-on-year during Q3
…The executives added: "Along the way, we will re-evaluate our approach to exclusivity windowing and AI and share more as we learn and decide." Xbox's future strategy focuses on sustainable…
‘We Are Xbox’: read the memo defining Microsoft’s gaming future
Microsoft’s new Xbox CEO Asha Sharma has laid out a new strategy for what she describes as a “return of Xbox.” In a joint memo with Xbox chief content officer Matt…
Xbox CEO Doesn't Have an Answer on Exclusive Games Yet, But Promises Gen9 Will Offer a "First-Class" Console Experience
…In yesterday's memo, the only mention of exclusivity came from a one-line comment where Xbox committed to " reevaluate our approach to exclusivity, windowing, and AI, and share more as we…
Call Of Duty Black Ops 1 And 2 Are Coming To PlayStation Gamers In July
…It will eventually return to a strategy of console exclusives meant to strengthen the brand, but in the meantime it is still bringing some games to other platforms. The company’s latest…
Xbox Getting Creative About Next-Gen Consoles To Deal With Cost
…At the same time, we’re increasingly becoming more of a platform, and it’s hard to find examples of platforms out there that don’t have exclusive services and content.” She…
"We have found ourselves over extended", new Xbox CEO says amid reports of plans for major job cuts
…of content to meet multiple strategies across subscription, streaming, and devices," Booty and Sharma write. "In the process, we have found ourselves over extended as we executed on changing strategies in a…
Xbox CEO Calls PS5 Logos A 'Miss' As Fans Beg For Exclusives
Exclusive Games Microsoft Xbox By Ethan Gach Published May 30, 2026 | Comments ( 21 ) Ahead of the big Xbox summer showcase in June, chief content officer Matt Booty gave fans a sense of…
Microsoft's new Xbox CSO Matthew Ball is focused on "reviving stored franchises" to elevate the brand
…These include the "widely respected" and well-known game industry analyst Matthew Ball as Xbox's new chief strategy officer, Microsoft's chief vice president of Azure OpenAI and AI infrastructure Scott…
Microsoft CEO Satya Nadella Says Xbox Must Finally Become a Sustainable Business After 25 Years of Investment
…Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also…