…Sharma also mentioned the recent rebranding of Xbox to XBOX, saying it "reflects a decision to be deliberate in how we show up for the players who care most about this brand…
…ve consistently seen that social and cooperative experiences are among the strongest drivers of player engagement and retention," he explains. "To that end, we’ve put a lot of time and energy…
…player retention. Whichever way that goes, some players still see the changes as a necessary step to convert more casual fans into serious contenders. Less monsters and items mean that curious players…
…Bungie's extraction shooter Marathon launched during the fourth quarter, with Sony noting that "player reception is strong" and "engagement metrics such as retention also remain at a high level." "Going forward…
…To support player retention, Hydra offers services for leaderboards, challenges, and community events. For marketing, the Anners Service can display tips, promote new DLCs, or highlight player communities. Our analytics and telemetry…
…issues started with The Edge of Fate's disappointing performance in terms of sales and player retention, but 'alarm bells' started ringing when Renegades, the Star Wars-themed expansion, did even worse…
…In this April memo, Sharma stated that "Game Pass has become too expensive for players, so we need a better value equation," and said that the company has long-term plans to…
…ESA’s 2026 Essential Facts About The US Video Game Industry reveals that the average age of US players is 37 (up from 36 in 2025), with half of all players aged…
…As global downloads decline and new user acquisition (UA) becomes more expensive, the retention and reactivation of existing players has become the base operating model. Live-ops has become critical. "Chinese publishers…
…MMOs, in one way or another, slow down player progression through grinding in order to drive retention and monetization. Lehahn said the idea of an online X game is tempting, but he…