100 Days of Asha Sharma: Grading the New Xbox CEO
…Leadership Shuffle Eh? Sharma's "restructuring" of Xbox leadership was to be expected, although it's not clear to the lay consumer who most of these folks are, nor is it clear…
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Microsoft launches Xbox Player Voice portal to listen closely to player feedback, fans immediately ask for "great game exclusives"
…However, Xbox leadership knows the work is only starting, and it's closely monitoring player feedback via the newly-launched Xbox Player Voice . The Reddit-like player forum allows users to quickly…
Xbox major layoffs incoming as insider tips Asha Sharma’s first ‘reset the business’ move
…layoffs, a first under the new leadership of CEO Asha Sharma. Bloomberg’s Jason Schreier has received information from people familiar with Microsoft’s strategy, pertaining to upcoming layoffs in the Xbox…
Microsoft may genuinely about to change and head in a fruitful new direction
…Xbox recently announced that it has selected Asha Sharma, the company's new CEO, and under her leadership, along with a bunch of other executive-level departures and entries, Xbox will be…
Xbox Shoots Down Rumors That Gears Exclusivity Is A Fake Out
…Microsoft is saying emphatically that’s not the case. “These rumors are false,” Xbox chief strategist Matthew Ball wrote on X on June 16 . “ Gears of War: E-Day and Clockwork Revolution…
Xbox Reveals Huge Number of Lost Game Pass Subscriptions Following 2025 Price Hike
…platform strategy . The decision to put former Xbox exclusive franchises on platforms like PS5 and Switch did not sit well with many fans, and it seems the company's new leadership is…
Will there actually be any such thing as a Project Helix "native" game? | Opinion
…suggestive of Microsoft itself still working through the implications of its own strategy, particularly in the wake of recent leadership changes. The broad shape, at least, is coming into view. The ever…
Xbox is Not Going to 'Win' 2026, but It Sure is Fighting Like Hell
…Xbox, on the other hand, stumbled through the marketing and rollout of the Kinect, a motion-tracking device that was positioned at the front of the console’s brand strategy despite underdelivering…
People Can Fly acquires Texas-based publisher Cooldown Games
…People Can Fly said the move will allow it to establish a dedicated publishing vertical to internalize its go-to-market strategy, distribution management, and commercial optimization—all while generating recurring revenue…
Xbox pivots hard toward affordability and player choice in major 2026 reset
…Under new leadership, the strategy emphasizes accessible hardware, subscriptions, and digital ecosystems to address rising costs and evolving player expectations, aiming to shape the next generation of gaming. 0:00 / --:-- Use left…