Reboot: Downgrades, gaming, and opera house doodles
In this week's "Reboot" column, Apple's MacBook Neo is an impressive downgrade, the gaming push continues, and scribling on the Sydney Opera House. This week'…
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Steep Microsoft Surface price hikes may be a preview of the same from Apple
…Especially the $599 MacBook Neo. Though if Microsoft's move is a sign of what's to come, that could soon become $799 or worse.
China demand hinges on good products that resonate with customers, Cook says
…The Mac also did well in part due to the MacBook Neo, but there has also been unprecedented demand for the M4 Mac mini due to AI trends. Cook may have to…
AirPods Max 2 teardown reveals the new H2 chip, not much else
…At $549, the AirPods Max 2 are also just $50 short of the MacBook Neo's price tag, making them a tough sell for most.
Apple is predicting up to a $110 billion fiscal third quarter 2026
…The iPhone 17e, MacBook Neo, and other recent products have been selling very well with supply being the only constraint to demand. Growth in China has also been a big lift for…
Mac mini pricing shifts as $599 configuration disappears from Apple store
…For buyers, the Mac mini no longer offers a reliable $599 entry point into macOS, with that role now shifting to the MacBook Neo. Mac mini configurations now start closer to $799…
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