Asha Sharma Discusses Why Xbox Decided To Bring Back Exclusives
…Xbox's Matthew Ball teased earlier this week that he's already aware of the games that Xbox is planning to make exclusive, so barring any changes in strategy (or if Gears…
Search
All sources
tweaktown.com
16
kotaku.com
15
wccftech.com
14
windowscentral.com
14
gamesindustry.biz
9
eurogamer.net
6
thegamer.com
6
theverge.com
5
videogameschronicle.com
4
polygon.com
3
techpowerup.com
3
pcgamer.com
3
Videos
More videosTop stories
Clockwork Revolution Proves Xbox Needs a Clear Exclusivity Strategy
3d agoXbox CEO outlines strategy to prioritise cost-efficiency and exclusive titles over premium hardware
4d agoXbox strategist says announced console exclusives ‘are not a one-off’ and fans can expect more | VGC
6d agoGears Of War: E-Day Goes Exclusive On Xbox As Microsoft Details Future Strategy
6d agoI went to the Xbox Showcase, met with Xbox execs, fans, devs — Something HAS changed ... for now.
…It's the first Xbox Showcase with the full and shiny new leadership layer, including Matt Ball on strategy, Matt Booty on content, and Asha Sharma at the top overseeing it all…
Fallout 5 To Be Unplayable For Millions Of Us Following Official Announcement
…E-Day and Clockwork Revolution will be XBOX console exclusives. These are not timed exclusives. Games already announced for multiplatform releases will stick to that plan – we’re committed to investing in…
Matthew Ball on exclusives, turning Xbox around and ‘rethinking’ Helix amid the RAM crisis
…Ball answered a question about Xbox’s exclusivity strategy in three parts. To paraphrase, big handpicked first-party games like Gears and Clockwork Revolution will be exclusives in perpetuity. Games designed to…
Gears of War: E-Day isn’t coming to the PS5
…strategy. However, ever since a major executive shake-up that saw Asha Sharma take over as the division’s new CEO, signs have been pointing toward a return to Xbox exclusives — which…
Xbox clarifies what 'console exclusive' actually means
…In an effort to bolster the brand and "save" Xbox, new management like CEO Asha Sharma and chief strategy officer Matthew Ball has acknowledged the importance of exclusive content for Xbox hardware…
Xbox explains new exclusives policy: players "can expect a reliable pipeline" of exclusive titles in service of "turning around the business"
Xbox Chief Strategy Officer Matthew Ball has given more insight into the firm's new commitment to platform exclusives, following the a nnouncement yesterday that both Gears of War: E-Day and…
"Not surprising at all" – analysts see Xbox Game Pass price cut as inevitable shift that will drive subscription growth in 2026
…As the industry has seen with the shift away from platform exclusivity, Microsoft is not averse to pivoting its strategy to deliver a better outcome for the company."
Xbox confirms millions of gamers quit Game Pass and its scrambling to recover
Sign in to your Polygon.com account Xbox substantially raised Game Pass prices in October 2025 , a price hike that cost Microsoft millions of players, according to Xbox chief strategy officer Matthew…
Gears of War: E-Day is an 'Xbox console exclusive,' but still coming to PC
…The term "console exclusive" is often used in this way—to say that the console version is exclusive to one console, not that it's skipping PC—but we've got to…