New Xbox CEO Is 'Reevaluating' Exclusive Games
…she and chief content officer Matt Booty are “reevaluating” exclusive games as well as the brand’s push into AI. It’s a big shift for the brand after years of expanding…
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The Elder Scrolls Online developer posts extensive roadmap and reiterates that the game is "here to stay", in spite of sweeping Xbox layoffs
…of organizational changes and departures of teammates" and comments on how the studio is "evolving". This is, of course, short-hand for the 3200 layoffs across the Xbox brand that Microsoft announced…
Xbox executives Asha Sharma and Matt Booty outline their plans for the future of Game Pass
…Part of it may be the hiring of a new reputation manager , but the new branding and logo have quickly become a fan favorite. Sharma has also changed the "Microsoft Gaming" branding…
Ex-Microsoft Xbox lead believes new CEO Asha Sharma can "make things happen, change the world"
…as the head of the brand. He's been succeeded by the new Xbox CEO Asha Sharma , who previously served as CoreAI Product president. Game Content & Studios president Matt Booty was promoted…
PS5 makes a mockery of Xbox's multi-plat push with God of War launch date
…New CEO Asha Sharma is committing to bringing back exclusive content for Xbox Series X|S consoles. Unfortunately, it may simply be too little too late to save the brand in the…
Microsoft CEO sees Xbox as "critical audience and category" that's "really important to the company’s future" says Asha Sharma
…Speaking alongside Chief Content Officer Matt Booty, Sharma said that the first time the Xbox role came up in conversation with Nadella, he told her that Microsoft was "looking out for, you…
Xbox and PlayStation have to prove they’re worth their new price tags
…Microsoft spent years diluting the brand through ill-conceived marketing campaigns, multiplatform launch strategies, and confusing hardware initiatives. After an unexpected executive shakeup in April, things seem to be changing — we…
New Xbox CSO Says Ads Could Help Keep Gaming Accessible
…If Xbox does choose to introduce ads, he says, the brand would use "careful restraint" to avoid disrupting gameplay. At first, Ball's comments—which he clarifies he made when he was…
Halo Fans Losing It Over Official Lore Changes And Major Reveals In New Release
…It turns out there are a lot of stories to tell, and many fans are content with just following ODST and other non-Chief-related factions rather than the man himself. Still…
Halo Infinite surprise update adds a roguelike-inspired co-op mode
…However, a fresh content update has now rolled out for the shooter without any prior announcements, and it's adding a brand-new Firefight game mode. Firefight is Halo's cooperative horde…