…bringing three new executives into the fold at Xbox. These include the "widely respected" and well-known game industry analyst Matthew Ball as Xbox's new chief strategy officer, Microsoft's chief…
…This strategy aims to add value, address price concerns, and position Game Pass as a multi-platform hub for gaming and community engagement. 0:00 / --:-- Use left and right arrow keys to…
James Lucas Apr 30, 2026, 6:13 AM EDT James Lucas is an Executive Editor at TheGamer who has worked in professional journalism since 2018. A Newcastle University graduate with a degree…
…Hideo Kojima met Xbox executives while holding a mysterious "Xbox for Kojima" box, sparking speculation about a next-gen cloud device linked to his new horror game, OD. 0:00 / --:-- Use left…
…2 VIEW GALLERY - 2 IMAGES Original 343 Industries executive and Halo creator Kiki Wolfkill has announced her departure from Microsoft on LinkedIn , highlighting decades of work helping define Xbox's film and…
…Former PlayStation boss Shawn Layden criticizes Xbox Game Pass for its costly, inflexible model and deferred success strategy with day-one AAA releases, prompting Xbox CEO Asha Sharma to consider changes and…
…It's worth highlighting that Windows Central executive editor and Xbox expert Jez Corden suggested we could see Call of Duty leave Game Pass in the near future while speaking on the…
…get its official launch next month, and Asha Sharma , chief executive officer of Xbox, continues her streak of making major changes in a short time period. Here is the full list of…
…She's amassing a large force of new C-suite execs to foster some of these changes, including legendary industry analyst Matthew Ball. Matthew Ball will be Xbox's new Chief Strategy…
…But throwing everything at every title isn't a winning strategy. "Just sort of carpet bombing the universe about game X by and large is a failing proposition in my discipline." The…