Xbox is in danger. Will Microsoft fix it or kill it?
…They’ve been doing all these things where they respond to this strategy with a goal of either increasing the revenues or scaling it up, and it just hasn’t been going…
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Call of Duty was never the right fit for Game Pass | Opinion
…I don't doubt that there were some teams within Microsoft who had an incredibly clear understanding of the differences between those markets and the flaws in any strategy that conflated them…
Call Of Duty 2026 Might Not Launch On Xbox Game Pass
…PlayStation doesn't launch its flagship first-party titles day and date on PS Plus, reporting that its "strategy of bringing games in when they're 12, 18 months old or older…
Microsoft’s new Xbox chief is ‘reevaluating’ exclusive games
Xbox CEO Asha Sharma held an all-hands meeting this morning and laid out her strategy for a “return of Xbox” with employees. While rebranding Microsoft Gaming back to Xbox was part…
"We will not live on past successes or be trapped by past failures" – Xbox CEO outlines priorities to turn platform around in FY27
…In a memo obtained by CNBC , the head of Xbox presented a roadmap emphasising a console-led strategy, support for global franchises, efforts to "make Minecraft the world's creator platform," and…
Fourth Call of Duty game coming to Game Pass Premium this month, Xbox further reveals conversion strategy for franchise
…Microsoft's willingness to add older Call off Duty games to its middle Game Pass tier exposes the company's conversion-oriented business strategy for the franchise. 0:00 / --:-- Use left and…
Xbox charts a new course: These are its four priorities for the future
…Core, Content, Creation and Connection. The new strategy has so far been met with considerable skepticism on Reddit . Many users see the four priorities as little more than corporate buzzwords and doubt…
Asha Sharma faces tough decisions with limited room for manoeuvre | Opinion
…Activision Blizzard was a solidly profitable business pre-acquisition, and it immediately added billions of dollars to the gaming division's annual revenues once the acquisition completed. Excluding it from the financial…
Xbox’s next 100 days: Sharma and Booty outline major 'reset'
…Sharma and Matt Booty are calling it the “Next 100 Days: Xbox Reset.” Even deeper cuts are expected in marketing and other areas. The new strategy comes as Xbox CEO Asha Sharma…
Xbox CEO telegraphs stalled gaming growth after $70 billion Activision buyout
…Microsoft's holiday console revenues just hit a 12-year low through 2025, and the last two quarters delivered the lowest revenues since Microsoft acquired Activision Blizzard King. Read more : Former Instacart…