…Sharma has been working quickly to make changes around Xbox since her appointment as its new head back in February. Having inherited a division struggling with weakening sales and a souring brand…
…This reset involves a complete overhaul of the brand identity, layoffs, studio closures, consolidations, new leadership, and a fresh road ahead. An example of one of these changes is the discovery that…
…Or — since Amazon probably won't play ball as it already has a promotion for its Luna game service — just partner with an OEM for a cheap, Xbox-branded Android device that…
…Amid a complete restructuring of the company, we're also seeing changes to the cost of Xbox Game Pass. This week also sees the launch of Forza Horizon 6 , the sixth installment…
Xbox is changing under new CEO Asha Sharma, but it's still very early days yet. Microsoft's Asha Sharma took over from Phil Spencer a few weeks ago, and we've…
…Tue 21st Mar 2023 Xbox Deals Xbox 360 Microsoft n this brand new standalone experience, Alan Wake fights the herald of darkness, the evil Mr. Scratch! A thrilling new storyline, hordes of…
…using Halo memes to promote its causes? Regardless, the letter concludes: "Over the last five years, Xbox and the industry have been through an unimaginable amount of change, and this team has…
…It can’t be overstated how much of a sea change Stranger Than Heaven is from their previous titles, or other melee-dominated action games. Gone are mashing face buttons to attack…
…This idea of creating games not just to achieve direct commercial success, but to serve as powerful promotional tools for their host platform could also change the budget calculus, justifying hefty investment…
…Thu 17th Apr 2025 Xbox Backwards Compatibility Xbox Spring Sale Deals Xbox 360 News OG Xbox Creator Shares His Thoughts On The State Of The Brand In 2025 "There's a change…