Microsoft hired an analyst with an influential video game blog to fix Xbox Matthew Ball is the new chief strategy officer for Xbox ahead of Project Helix. By Jessica Conditt Updated: May…
…s strategy has been discredited and abandoned, as is this case here . And in her own message on X confirming the changes, posted a few hours after the Xbos leadership shakeup was…
…Under previous leadership, Xbox was strangely reluctant, even seemingly embarrassed, to associate some of its acquisitions with the Xbox ecosystem. Games like DOOM, Fallout, and indeed Minecraft, barely had any co-marketing…
…Exclusive games are part of that strategy, as we officially learned during the Xbox Games Showcase , and Ball also added further clarification on Xbox's strategy with exclusives going forward. After Matt…
Xbox is going through somewhat of a tumultuous shift as leadership has realized things need to change. With Project Helix underway, CEO Asha Sharma is gunning for a reset to Xbox , while…
…It's the first Xbox Showcase with the full and shiny new leadership layer, including Matt Ball on strategy, Matt Booty on content, and Asha Sharma at the top overseeing it all…
…If we go back to early June, one of the five "realities" that was outlined by Xbox leadership hinted at an "over extended" set of first-party studios, but they also suggested…
…On Friday, Xbox ’s leadership team discussed plans for its upcoming annual summer Games Showcase, which is due to take place on Sunday, June 7. In a podcast published on the official…
…12, 2026, 01:30 PM EDT Microsoft’s Xbox gaming division is altering its strategy under the leadership of new CEO Asha Sharma, in the hopes of winning back gamers. This includes…
…Since then, Microsoft has also expanded its multiplatform strategy by bringing more of its games to other platforms. With Gears of War: Reloaded also launching on PS5, many players began to believe…