Xbox hardware revenue drops 33% year-on-year during Q3
…The executives added: "Along the way, we will re-evaluate our approach to exclusivity windowing and AI and share more as we learn and decide." Xbox's future strategy focuses on sustainable…
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Top stories
Xbox CEO Says Company Needs To Be Making 'Hard Choices'
…first reaction is that this might be the first time I’ve ever seen an executive try to explain the meaning of an all-caps rebrand. The second reaction is a question…
Xbox and PlayStation have to prove they’re worth their new price tags
…Microsoft spent years diluting the brand through ill-conceived marketing campaigns, multiplatform launch strategies, and confusing hardware initiatives. After an unexpected executive shakeup in April, things seem to be changing — we…
Microsoft Gaming officially changed back to Xbox as brand evolves under new CEO
…This shift includes reversing previous strategies, cutting costs, canceling projects, and planning increased investment to enhance Xbox content and brand reputation. 0:00 / --:-- Use left and right arrow keys to seek audio…
Call of Duty never made much sense for Xbox Game Pass
…The timing of the change is also important. Xbox is under new management after an executive shakeup, which saw longtime head Phil Spencer retire and be replaced by new Microsoft Gaming CEO…
Xbox Is Flip-Flopping on PS5 Again, and It's Truly Getting Tiring
There’s a deep irony to Xbox revealing it’s “ re-evaluating ” its PS5 strategy on the day co-dev Virtuos confirmed Forza Horizon 5 has sold five million copies on Sony…
Microsoft's new Xbox CSO Matthew Ball is focused on "reviving stored franchises" to elevate the brand
…bringing three new executives into the fold at Xbox. These include the "widely respected" and well-known game industry analyst Matthew Ball as Xbox's new chief strategy officer, Microsoft's chief…
Xbox teases Discord partnership as Game Pass flexibility expands
…This strategy aims to add value, address price concerns, and position Game Pass as a multi-platform hub for gaming and community engagement. 0:00 / --:-- Use left and right arrow keys to…
Microsoft Reportedly Working To Improve Gaming Performance On PC Due To SteamOS Pressure
James Lucas Apr 30, 2026, 6:13 AM EDT James Lucas is an Executive Editor at TheGamer who has worked in professional journalism since 2018. A Newcastle University graduate with a degree…
Halo TV show producer Kiki Wolfkill leaves Xbox transmedia team
…2 VIEW GALLERY - 2 IMAGES Original 343 Industries executive and Halo creator Kiki Wolfkill has announced her departure from Microsoft on LinkedIn , highlighting decades of work helping define Xbox's film and…