…But Microsoft has pushed much harder on being a multiplatform publisher, and because of this I don’t expect much clarity on its exclusives strategy anytime soon. Microsoft will keep testing different…
…in March, aiming to produce animated content using generative AI technology and workflows. Helmed by former DreamWorks Animation strategy and operations lead Serrena Iyer, …
Stellar Blade 2 will be self-published, allowing marketing strategies based on franchise’s ‘unique appeal’ Eve will return. Scott Duwe Senior Staff Writer | May 11, 2026 11:48 am Screenshot via…
Netflix has introduced a dedicated app for kids games as part of an updated strategy for its games division. Netflix Playground features exclusive games for children aged eight and under, including titles…
…At the same time, we are increasingly becoming more of a platform, and it's hard to find examples of platforms out there that don't have exclusive services and content. And…
…Stepping in as COO is Serrena Iyer , who was previously the director of content programming and strategy for animation at Netflix. Before coming to Netflix, Iyer had worked in strategy and operations…
…Matthew Ball was previously head of strategy for Amazon Prime and was instrumental in putting it on the path that led to high-powered exclusive content, including Fallout , The Boys, and Rings…
…In order to be a platform, you must have exclusive content and services. And so were looking at that very closely. I think that we have to be very thoughtful about each…
…As the industry has seen with the shift away from platform exclusivity, Microsoft is not averse to pivoting its strategy to deliver a better outcome for the company."
…As Sharma put it, " in order to become a platform, you must have exclusive content and services. " However, during Geoff Keighley's Summer Game Fest , Grounded 2's next major update was…