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Xbox

Xbox is a video game console and associated ecosystem developed and marketed by Microsoft.

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Xbox Game Pass says goodbye to 2 great modern RPGs

Sign in to your Polygon.com account After an Xbox Game Pass got cheaper in April , the spotlight was on the first wave of new titles hitting the service post-price reduction…

May 19, 2026 · Austin Manchester

Xbox consoles get a major upgrade today, if you're an 'insider'

Sign in to your Polygon.com account The new leaders of Xbox have wasted no time in making changes to Microsoft's gaming division. Since Phil Spencer and Sarah Bond left the…

May 13, 2026 · Jen Glennon

Xbox hires game industry analyst Matthew Ball to lead strategy

Microsoft has recruited game industry analyst Matthew Ball as Xbox chief strategy officer. Ball publishes an annual state of video gaming report, which is a popular read across the game industry, and…

May 20, 2026 · Tom Warren

Xbox Is Rebranding Itself, Sort Of

Earlier this week, Xbox CEO Asha Sharma put the following question to fans on social media: "Xbox" or "XBOX"? Out of the 19,176 votes cast, all caps XBOX was the clear…

May 16, 2026

2 sources covering this — show 1 more

Xbox Is Rebranding Itself, Sort Of gamespot.com

Discussions and forums

r/Games · u/Turbostrider27 · 1w ago

Xbox is now XBOX. Believe it or not, Microsoft appears to be rebranding Xbox

r/Windows11 · u/Leather_Fix_9647 · 2w ago

It appears that Xbox Mode on Windows will use the Xbox console interface and no longer the Xbox App interface.

r/microsoft · u/ControlCAD · 1w ago

Microsoft's Xbox CEO Asha Sharma polls nearly 20,000 gamers on the brand's title | Xbox or XBOX? CEO Asha Sharma asked nearly 20,000 fans, and their answer was clear.

r/microsoft · u/ControlCAD · 2w ago

“We need to evolve”: Xbox CEO overhauls leadership as Xbox's hardware future looks increasingly bleak | Asha Sharma is reshaping Xbox leadership, bringing in new faces from CoreAI and Instacart as the brand looks to move faster.

“We need to evolve”: Xbox CEO overhauls leadership as Xbox's hardware future looks increasingly bleak | Asha Sharma is reshaping Xbox leadership, bringing in new faces from CoreAI and Instacart as the brand looks to move…

r/microsoft · u/ControlCAD · 2w ago

Xbox continues its brand refresh with a slick new boot-up animation that leans into nostalgia and the return of "Team Green" | Xbox is introducing a brand new boot-up animation for Xbox consoles as part of the company’s ongoing brand refresh.

Xbox continues its brand refresh with a slick new boot-up animation that leans into nostalgia and the return of "Team Green" | Xbox is introducing a brand new boot-up animation for Xbox consoles as part of the company’s …

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Xbox

Videos

Xbox Game Pass says goodbye to 2 great modern RPGs

Top stories

Xbox fans want exclusives, more backward compatibility, and free online multiplayer

Xbox is fighting to stay relevant even it means inviting backlash

Xbox is now XBOX

Xbox CEO Wants To Know If You Spell It "Xbox" Or "XBOX"

Xbox consoles get a major upgrade today, if you're an 'insider'

Xbox hires game industry analyst Matthew Ball to lead strategy

Xbox Is Rebranding Itself, Sort Of

Discussions and forums

Xbox is now XBOX. Believe it or not, Microsoft appears to be rebranding Xbox

It appears that Xbox Mode on Windows will use the Xbox console interface and no longer the Xbox App interface.

Microsoft's Xbox CEO Asha Sharma polls nearly 20,000 gamers on the brand's title | Xbox or XBOX? CEO Asha Sharma asked nearly 20,000 fans, and their answer was clear.

“We need to evolve”: Xbox CEO overhauls leadership as Xbox's hardware future looks increasingly bleak | Asha Sharma is reshaping Xbox leadership, bringing in new faces from CoreAI and Instacart as the brand looks to move faster.

Xbox continues its brand refresh with a slick new boot-up animation that leans into nostalgia and the return of "Team Green" | Xbox is introducing a brand new boot-up animation for Xbox consoles as part of the company’s ongoing brand refresh.

Xbox Users Want Microsoft To Double Down On What Once Made Xbox Different

I guess this wasn't an Xbox after all - Engadget

Discord adds a free Xbox Game Pass ‘starter edition’ for Nitro subscribers

This is Microsoft’s new Xbox logo.

Xbox Elite Controller 3 leaked by Brazilian regulator - Engadget