Xbox's New CEO Punts Copilot AI on Console as Microsoft Reworks Gaming Strategy
…The fact that Sharma reached out and invited him to talk about Xbox will go a long way to making the community believe in her efforts to restore the brand. It will…
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Xbox Project Helix leak signals end to what made consoles unique
…AI acceleration will shift from GPU-integrated neural arrays to a separate CPU-linked NPU. This approach aims to simplify development and enhance compatibility, potentially redefining the Xbox by 2027. 0:00…
Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative
…By shedding the corporate Microsoft Gaming label and refocusing on the core Xbox brand, Sharma appears to be keeping her word on the 'Return to Xbox' motto, prioritizing the company's current…
Halo Officially Enters A Brand-New Era
…in comparison to the biggest shift, though, which has finally manifested itself in a tangible way. For nearly 25 years now, Master Chief has been the poster boy for Xbox, with his…
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Xbox CEO Asha Sharma's former Meta colleague says her drive is "exactly what Xbox needs"
…Xbox expert Jez Corden, who wrote that Sharma's experience building social systems and platforms Xbox finds itself in competition with will greatly help to shore up some of the brand's…
New Xbox CEO Is 'Reevaluating' Exclusive Games
…It’s a big shift for the brand after years of expanding to other platforms, like PlayStation and TVs . On April 23, this company-wide memo from the two Xbox execs was…
Xbox is ditching Microsoft's Copilot AI - Engadget
…build Xbox, while also bringing in new voices to help push us forward. This balance is important as we get the business back on track. As part of this shift, you'll…
Dell is scrubbing its failed Premium brand from the web
…I also thought dropping the well-known XPS brand was the wrong decision. Dell seems to agree, as evidenced by the company shifting back in one release cycle. It's a bit…
New Xbox Dashboard Mockup Hints at Potential UI Overhaul for 2026
…One of the big shifts has been to nix the “this is an Xbox” campaign that sought to make anything and everything into "an Xbox." However, the company is still looking to…
Exclusive games are the "number one reason" players use Xbox and other consoles — will Microsoft return to them?
…How do you feel about Xbox's relationship with exclusive games? Do you think they're important for the brand's success, and do you want to see Microsoft return to them…