…PlayStation famously had a uniquely exclusionary marketing deal for Destiny 2 back in the day, seeing Microsoft pull off some "creative" marketing beats to advertise the game without advertising it directly. But…
…This comes as more developers face backlash over the implementation of generative AI in their games. On Saturday, Czech-to-English translator and editor Max Hejtmánek posted on Reddit claiming that he…
…Apple turned the Miami event into a company-wide marketing push across several of its biggest consumer platforms. Formula 1's younger audience aligns with Apple's strategy Formula 1…
…DLSS 5's reveal, which is designed to take game data and transform rendered images to deliver photorealistic lighting that wouldn't be possible with current hardware, has sparked widespread backlash over…
…Microsoft is pulling the plug on a controversial security flaw in Edge after a researcher exposed how it was storing user passwords in plaintext in RAM, raising security concerns and subsequent backlash…
…References to “Project Saluki” have been discovered in a recent update to the Xbox PC app this week, with Microsoft describing the codename as “China market expansion for Game Pass, Rewards, and…
…It's even become a celebratory marketing point for developers to make when they tell players their games won't have Denuvo, and something that publishers face backlash for if Denuvo is…
…The backlash was immediate. Party Animals is a physics-based co-op brawler from Chinese studio Recreate Games that launched in September 2023 simultaneously on PC via Steam and Xbox, with day…
…The backlash has been sharp. Some have argued it will kill the open web , while others shared concerns that AI overviews surface inaccurate responses and take away control from users who might…
Nvidia Hardware There's definitely more than a 0% chance NVIDIA could be working on acquiring a large company in the PC and server market. Hardware PC gaming OpenNOW is your best…
