…Microsoft hired analyst Matthew Ball to guide Xbox strategy amid major changes, including the upcoming Project Helix console supporting PC and console games with third-party storefronts. 0:00 / 2:27 Use…
James Lucas Apr 11, 2026, 7:10 AM EDT James Lucas is an Executive Editor at TheGamer who has worked in professional journalism since 2018. A Newcastle University graduate with a degree…
…Together, executives describe this change as a fresh start for how Xbox works across consoles, PCs, mobile devices, and cloud services. In a blog post published Thursday, Sharma outlined a set of…
Xbox CEO Asha Sharma has announced major leadership changes as it ends development of Gaming Copilot for consoles and begins phasing out the feature on mobile. In a post shared to social…
…executives at PlayStation may not be thrilled at the prospect of one of the company's flagship games like God of War running on the next Xbox console." Sony's apparent change…
…s been tasked with as Xbox’s new chief strategy officer. Asha Sharma announced that the venture capital analyst is joining her executive leadership team, with a focus on revitalizing Xbox’s…
…Sharma has also changed the "Microsoft Gaming" branding back to Xbox. Perhaps the most interesting change in Sharma's short tenure as CEO has been to Game Pass, with the Ultimate edition…
In February 2026, it was announced that Xbox chief Phil Spencer is departing from his post and is being succeeded by AI executive Asha Sharma. Although people were a bit skeptic at…
It continues to be all change at Xbox. Following the departure of Phil Spencer in February , new CEO Asha Sharma has made some major moves to re-energise the Xbox brand, frequently…
…This comes as rising development costs and changing player habits continue to reshape the industry. Executives also pointed to a future in which subscriptions, cloud gaming, and creator-driven ecosystems take priority…