Asha Sharma commits to "resetting" Xbox, prioritising exclusivity and addressing AI in new strategy
Asha Sharma commits to "resetting" Xbox, prioritising exclusivity and addressing AI in new strategy
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Clockwork Revolution Proves Xbox Needs a Clear Exclusivity Strategy
5d agoXbox CEO outlines strategy to prioritise cost-efficiency and exclusive titles over premium hardware
6d agoXbox strategist says announced console exclusives ‘are not a one-off’ and fans can expect more | VGC
1w agoGears Of War: E-Day Goes Exclusive On Xbox As Microsoft Details Future Strategy
1w agoXbox promises a "reliable pipeline" of exclusives, even if certain Xbox exclusives will "sell fewer units"
…Still, Ball's comments suggest Microsoft now has a clearer strategy than many of us may have given it credit for . Whether that translates into a steady stream of meaningful exclusives remains…
Xbox Strategy Chief Admits Component Crisis Is Forcing a Total Rethink of Project Helix and the Console Model Itself
…few months ago caused a major subscriber decline , and that the return to exclusives is part of the strategy to rebuild the core console business . As reported by Gamespot , Ball also addressed…
Xbox promises 'reliable pipeline' of console exclusives in radical shift
…Xbox is committing to a long-term strategy of console exclusives to strengthen its platform, telling players that they can expect a "reliable" cadence of Xbox exclusive content. 0:00 / 3:39…
Xbox CEO Ties Future Exclusives to Business Health, Signaling a Possible Return to Multiplatform if Sales Slip
…In the previous interview, she outlined the tension between Xbox as a big publisher and as a platform, which makes the exclusivity strategy problematic. In the new conversation, she called The Coalition…
Xbox's Strategy On Console Exclusives Just Got More Confusing
Xbox's Strategy On Console Exclusives Just Got More Confusing
New Xbox Chief Strategy Officer Wants to Revive Microsoft's "Storied Franchises" and Rebuild the Console Business
…Related Story Xbox CEO Outlines Exclusivity Conundrum: “As the 2nd Publisher, We Have to Reach Large Audiences, But Platforms Need Exclusives” For those who don't know much about him, Matthew Ball…
Xbox's chief strategy officer says it's currently hard to meet console demand and suggests Microsoft is rethinking Project Helix approach
Following a solid Xbox Games Showcase when it came to the brand's software lineup, players continue to have questions about the brand's larger strategy - especially pertaining exclusives - and whether Project…
Xbox pulls Gears video featuring a PS5 logo, 24 hours after announcing it as an exclusive | VGC
…On Sunday, Xbox announced the new Gears of War as an Xbox console exclusive , in a pivot away from its recent multiplatform strategy. The PS5 logo slip-up in the Xbox podcast…
Xbox Console Exclusivity Will Be Decided 'Case-By-Case'
…Booty confirmed that this strategy will be in place for both Gears of War: E-Day and Clockwork Revolution . However, Booty stated that Xbox's exclusivity strategy will not affect games with…