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So as I watched Evan’s keynote at AWE 2026, it’s clear he’s a fan of the Steve Jobs showmanship, and aimed for this to be Snap’s own personal iPhone moment — defining a new category of product and doing so with flair. I spoke to Russell about the idea of glasses as the next category and he provided a little more detail. “We’ve seen these different shifts in computing happen, and we see a shift is coming,” Patton stated. “Going forward, it’s going to be that shift from phones to glasses, and I think it’s not just taking the apps that are on our phones and putting them into glasses.” Instead, he

With the price of the Snap glasses rumored to be more than $2,000, we wanted to ask you how much you'd pay for the new specs.

It's not a foregone conclusion that Speigel will reveal the new Snap Specs today, but the timing would line up nicely. Last year at AWE 2025, Spiegel talked up Snap's 5th-generation standalone AR glasses and announced that the company had plans for a consumer model called "Specs" in 2026. Spiegel promised this consumer version of the wearable would be lighter with a smaller-form-factor. He said they would have "a fraction of the weight, with a ton more capability." If Speigel doesn't reveal any hardware today, he could spend time talking about how the company is pushing forward with what it ca

At last year's AWE, Snap gave us a taste of some of the things users could do with the Specs. These included Pool Assist, which helps you make better plays on the billiards table and Super Travel which is supposed to translate signs, menus and other text while abroad. In the months since, my colleague Darragh Murphy got to try out the glasses for himself at an event in London. During his demo, he was able to play games with virtual creatures, summon AI-created images in front of his eyes and share the virtual space with other users wearing their own pair of Spectacles. "From creating AI-genera