Apple TV reaping the benefits of stale content on bigger streamers
…Why Apple's growth is happening now Apple TV's rise reflects a change in how viewers use streaming services rather than a sudden shift in Apple's strategy…
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Top stories
Apple to skip the M6 Pro and Max chips and focus on boosting AI for the M7 generation
2d agoApple to Skip M6 Pro and M6 Max, Jumps to M7 Series
2d agoApple will skip M6 Pro and M6 Max chips, new report says - 9to5Mac
3d ago‘We didn’t feel it was delivering on the vision’: Apple explains why Siri AI took so long to arrive, despite having a first version ready to go last year
1w agoReport: Apple and Intel team up as iPhone maker looks to diversify its chip partners
…Now, it looks like Intel has finally reached a point where it can meet Apple’s demands. This strategic partnership will benefit both parties as it will allow Apple to shift some…
New iPhone MagSafe removal rumor makes no sense at all
Claims that Apple is looking at discontinuing MagSafe make for an attention-grabbing rumor, but fall apart when current iPhone hardware, Apple's accessory strategy, and the Qi2 standard is considered…
Ultra branding expanding, iPhone Fold & OLED MacBook may join
…A strategy built around revenue per user Apple's hardware strategy has shifted toward increasing revenue per user as global smartphone growth slows. The company has leaned into segmentation and higher…
Apple may be building an AI App Store — and it could change the iPhone forever
…Apple appears to be positioning itself to control the distribution layer of AI on mobile devices, which is a strategy that feels very familiar to Apple. Historically, the company has rarely been…
iPhone gets more important as every AI improves, Perplexity CEO says
…Apple Silicon and the shift toward on-device intelligence The argument leans heavily on Apple's hardware strategy. Srinivas calls Apple Silicon "one of their underrated assets," especially as…
Apple's treatment of AI coding apps could be shifting with Replit update
…WWDC begins June 8, and AI agents are expected to become a larger part of Apple's developer strategy.
iOS 26.5: When will Apple release the first beta? - 9to5Mac
…What do you think? Will iOS 26.5 include big changes to Siri, or will Apple shift its entire timeline to iOS 27? Let us know down in the comments. My favorite…
iPhone stops shooting solo with remote control in Blackmagic Camera
…Blackmagic Design's iPhone camera app The update shifts the camera app beyond standalone recording by tying the iPhone into coordinated production environments. Remote monitoring from Apple Watch, control through Blackmagic…
Apple @ Work: IT leaders fear vendor lock-in as the 'Cloud Only' dream fades - 9to5Mac
…hybrid is the new standard Perhaps the biggest reversal is the shift away from cloud-only strategies. Almost half of the survey respondents (49%) are actively considering or planning a move back…