Microsoft's "This Is an Xbox" Campaign Might Already Be Over
…Microsoft has been desperately trying to catch up ever since, also because of a concrete lack of great first-party exclusives, which have been a sore point for the Xbox platform compared…
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Xbox exclusives is a risky bet, but this new strategy could make it work
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1w agoHalo: Campaign Evolved Pre-Orders Are Available Now, And It's Officially Among The Best-Sellers On PS5
…want to rethink that strategy and correct course. The Halo remake had already been confirmed for PS5 before the recent change of heart from Xbox on future exclusives. Big money deals are…
Ori Creator Shares His Take On The Future Of Xbox's First-Party Strategy
…One of those people is the head of Moon Studios, Thomas Mahler, who delivered two Xbox console exclusives in Ori And The Blind Forest and Ori and the Will of the Wisps…
"This cannot continue": Xbox leaders lay out "hard truths" behind sagging brand
…And the company now acknowledges that a “reliable pipeline of first- and third-party exclusives” is “critical to our success,” a notable change from the multi-platform strategy it was pursuing with…
Xbox Is Embracing Exclusives Again: What Does That Mean For The Elder Scrolls 6?
…account After months of debate and speculation over Xbox’s strategy, Matt Booty and Asha Sharma laid it out plainly: exclusives are back. Gears of War: E-Day and Clockwork Revolution are…
Xbox Project Helix Official Price Update Is Bad News For Gamers
…the return of exclusives to the Xbox ecosystem, which could potentially make Helix one of the best next-gen consoles out there. All that being said, the rethinking strategy may also delay…
Next 100 Days: XBOX Reset - XBOX Wire
…We reintroduced exclusives with Gears of War: E-Day in 2026 and Clockwork Revolution in 2027. Players can continue to expect signature exclusives from us every year. In parallel, Playground Games reminded…
“It’s not dead” Arkane responds to Blade rumors and fans take notice
…be exclusive or not? Xbox has recently shifted back toward the belief that exclusives matter after spending the past couple of years diluting its brand identity through a broader multiplatform strategy. It…
Xbox brings back exclusives * **
…back exclusives * ** Two upcoming Xbox games will never come to PlayStation 5, Microsoft says Microsoft’s big announcement at its Xbox game showcase today wasn’t a game, but a strategy. The…
Microsoft and Xbox vow to "shore up" its console business even as it explores PC and mobile gaming
…Xbox says exclusives are about more than just selling games 3 "The crisis is the right term": Xbox strategy chief says memory shortages will impact next-gen and Project Helix, but Microsoft…