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Apple hasn’t officially announced the next iPhone event date, but Wednesday, September 9, is currently the leading possibility. Apple offered its first official clue this week when it opened applications for US retail employees to work its Event Support Experience Program in California. The company told employees that the event will occur during the first half of September. Bloomberg suggests that Wednesday appears slightly more likely because Labor Day falls on Monday, September 7. A Wednesday event would preserve the workday travel window Apple has historically provided attendees.

If Apple holds its event on September 9 and maintains its four-year pattern, it would announce the date exactly two weeks earlier on Wednesday, August 26. That makes August 26 the strongest prediction for Apple’s iPhone 18 event invitation. Tuesday, August 25, remains another possibility, but it would create a 15-day gap rather than continuing Apple’s recent 14-day pattern.