…Matthew Ball was previously head of strategy for Amazon Prime and was instrumental in putting it on the path that led to high-powered exclusive content, including Fallout , The Boys, and Rings…
…Xbox Is Changing Its Exclusive Strategy When Xbox first began porting small projects like Grounded and Pentiment to new consoles earlier this generation, it felt like a fundamental shift in strategy. A…
Business PC Console News Xbox console exclusives are returning on a 'case-by-case' basis 'We want people to have a reason to get onboard with Xbox.' Chris Kerr , Senior Editor, News…
…even to rethink the complete abandonment of exclusive first-party titles are both big decisions that represent a major break with the previous strategy. While the positioning has been deft and well…
…Although it's rumored that Microsoft is actively talking about a return to console exclusives , looking at how the racing game by Playground Games has performed on PS5, it makes no sense…
…Sharma aims to make careful, long-term decisions about exclusive games, balancing console and PC strategies, with upcoming choices set to shape Xbox's future and the gaming industry. Speed 0:00…
…We reintroduced exclusives with Gears of War: E-Day in 2026 and Clockwork Revolution in 2027. Players can continue to expect signature exclusives from us every year. In parallel, Playground Games reminded…
…greenlit Xbox Game Studios boss comments on Microsoft's anti-exclusive multi-platform strategy Microsoft reiterates why it broke Xbox game exclusivity, promises to be 'more consistent' Latest News OnexPlayer X2 Mini…
In a level of transparency we rarely see, Xbox Chief Strategy Officer Matthew Ball, who only joined the company relatively recently , revealed the impact of Xbox's controversial 50% Game Pass price…
…Sony will keep its narrative single-player games exclusively for PlayStation 5, no longer converting them to PC. Bloomberg reporter Jason Schreier revealed the news on Bluesky , stating that PlayStation studios boss…
