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Will Swatch Step Up?

“The best thing Swatch can do is give the people what they want and own this design,” Alpeter says. “There will be a large ecosystem of knockoffs for people who want something that looks just as good but doesn't carry that name value.” The MoonSwatch had the good fortune to be evaluated on its own terms in 2022. Not only did it arrive as a genuine surprise, but Swatch had complete control of the images in circulation. The Royal Pop landed in a world that had already decided what it was. The actual product now has to fight for attention against a phantom that will very soon be made real by comp

AI Promised the Audemars Piguet x Swatch Wristwatch. China Will Deliver It