Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
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"Discord isn't going anywhere": Why did Xbox, PlayStation, and Steam all quietly surrender their social strategies?
… On Xbox, integration with Discord is now built in, and with the recent removal of Social Clubs , that shift feels more intentional than ever. …
PlayStation's PC strategy has reportedly generated nearly twice the revenue of Xbox's PS5 ports
… Xbox appears to be stepping back from its recent push to bring more games to PlayStation, while Sony seems to be slowing the pace of its PC efforts as it shifts focus toward AI and makes it a much larger part of its overall business strategy . …
Stellar Blade sequel may launch on Xbox as its dev wants to "reach a broad global audience from day one"
… By going independent, SHIFT UP could release Stellar Blade's sequel anywhere it wants, and may be negotiating with Sony to do the same with the original action RPG too. …
Windows Central Podcast: A massive week for Windows and Xbox
… Nvidia’s "Super Chip" Shift: A deep dive into the shocking announcement of the Nvidia RTX Spark built in partnership with MediaTek on TSMC's 3nm process . …
Windows Central Podcast: The path ahead for Xbox with Jez Corden
… 28:32 The Death of Physical Media & Disc-less Futures Analyzing Sony’s shift away from physical disc drives and predicting whether the next-generation Xbox Helix will completely eradicate physical discs due to supply chain economics. …
Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative
… However, that strategy, marked later by the infamous "Everything is an Xbox" campaign, faced a lot of internal pushback and failed to reverse years of declining hardware revenue. …
"Team Green" returns: Xbox employees ditch @microsoft.com for new @xbox.com emails
… While it is more of an internal shift than something that directly affects us, the players, it's still good to see these kinds of changes being made, as they show that active steps are being taken to improve Xbox from within. …
"Radically different business models": Xbox's vision for the future sounds bold, and I'm curious where this leads
… 4 Microsoft exec clarifies that AI won't replace your job, just automate it 5 Xbox fans rally against Shift Up for 'Stellar Blade' — which is now exclusively NOT on Xbox Series X|S
Players seem ready for disc‑to‑digital on the next Xbox
… It's interesting to see opinions shift over time. …